A few days ago, my colleague Suzanne Walsh, shared a tweet with me that pointed to a blog post titled, “Social Media Is Not About Engagement?” from Bundlepost (a social media productivity tool). I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. … Read More
This is the last post in a series of post about my experience at SXSW. This post summarizes the sessions I facilitated or participated in related to “Measuring the Networked Nonprofit,” which included a book signing, panel discussion in the Beacon Lounge, and a workshop with co-author KD Paine.… Read More
Two new books on measurement and analytics came to my attention this week. One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. … Read More
Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success.
The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. You have to do it one component at a time . The first and most important component is identifying success or the most important result and linking the right “Key Performance Indicator” or data point that you will collect along the way to understand if you are making progress toward your goal. … Read More
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