Measurement | Beth’s Blog - Part 4

Archive for the ‘Measurement’ Category

Now That’s A Spreadsheet!

In the sequel movie  Crocodile Dundee 2, there is a great line when Mick Dundee visits the US and two guys try to rob him at knife point.    He pulls out his outback knife, which is three times larger and says,  ”Now, that’s a knife!”     When Alison Carlman, unmarketing manager for Global Giving, shared her social media measurement spreadsheet during a peer learning session I’m facilitating for Packard Foundation grantees based on “Measuring the Networked Nonprofit,”  I couldn’t  help but think, “Now That’s A Spreadsheet!”

Why is this such an awesome digital marketing/social media measurement spreadsheet?  … Read More

How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)

On April 25, 2013, the Robert Wood Johnson Foundation (RWJF) will host a national convening of leaders from 11 foundations, as well as experts in evaluation, social media, and communications to develop measures for evaluating the impact of social media on foundation outcomes.    … Read More

Top 10 Spreadsheet Secrets From A Nonprofit Data Nerd

Note from Beth: I made a personal goal for myself to get past my dislike of spreadsheets and become more fluent.  First I had to “Stop Fearing the Spreadsheet” and then started to interview nonprofit data nerds about their Excel secrets.  

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Attention Nonprofit #datanerds: 3 Research Studies and 3 Cool (FREE) Data Tools

March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and  launches of new data tools.    So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here’s a couple of goodies for you.… Read More

Lean Start Up Framework Meets Nonprofit Campaign: The Lifecycle of an Upwell Campaign

Awesome illustrations by Upwell’s  super rad intern, Christine!

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment.   What they had in common:  the one metric that matters – a method where you focus on key metric to test, experiment, and measure success.    

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