Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “Advancing Social Media Measurement for Foundations.” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others.… Read More
In the sequel movie Crocodile Dundee 2, there is a great line when Mick Dundee visits the US and two guys try to rob him at knife point. He pulls out his outback knife, which is three times larger and says, “Now, that’s a knife!” When Alison Carlman, unmarketing manager for Global Giving, shared her social media measurement spreadsheet during a peer learning session I’m facilitating for Packard Foundation grantees based on “Measuring the Networked Nonprofit,” I couldn’t help but think, “Now That’s A Spreadsheet!”
Why is this such an awesome digital marketing/social media measurement spreadsheet? … Read More
On April 25, 2013, the Robert Wood Johnson Foundation (RWJF) will host a national convening of leaders from 11 foundations, as well as experts in evaluation, social media, and communications to develop measures for evaluating the impact of social media on foundation outcomes. … Read More
Note from Beth: I made a personal goal for myself to get past my dislike of spreadsheets and become more fluent. First I had to “Stop Fearing the Spreadsheet” and then started to interview nonprofit data nerds about their Excel secrets.