Measurement | Beth’s Blog - Part 5

Archive for the ‘Measurement’ Category

Treat Your Social Media Measurement Like A 6th Grader’s Science Fair Project!

Note from Beth: Both my kids have worked on projects for their school’s science fair.   They follow the scientific method which includes coming up with hypothesis question, collecting data, analyzing results, and getting insight to their questions.   My daughter’s project involved testing different potting soils to see one was better for seed germination.  

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Social Media Is About Engagement With A Purpose and How To Measure It

A few days ago, my colleague Suzanne Walsh, shared a tweet with me that pointed to a blog post titled, “Social Media Is Not About Engagement?” from Bundlepost (a social media productivity tool).   I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW.  … Read More

SXSW 2013: Measurement and Making Sense of Your Data

This is the last post in a series of post about my experience at SXSW.   This post summarizes the sessions I facilitated or participated in related to “Measuring the Networked Nonprofit,” which included a book signing, panel discussion in the Beacon Lounge, and a workshop with co-author KD Paine.… Read More

What is your organization’s “One Metric That Matters”?

Two new books on measurement and analytics came to my attention this week.  One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs.  The other is about using data to make decisions, but for the start up audience.    … Read More

Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Flickr Photo by Kevlar

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point  or KPI that you will collect along the way to measure success.  

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