Beth’s Blog

How ACLU NJ Defines Social Media Success: The First Important Measurement Step

When nonprofits started to read and apply our book,  ”Measuring the Networked Nonprofit,”  I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media.   I followed up with Eliza Straim (Communications Associate) and Katie Wang (Communications Director) to learn more about how they went about this first very important first step for measuring social media – defining results.… Read More

How To Use Negative Feedback on Facebook To Improve Your Content Strategy

Facebook recently made a change to the EdgeRank Algorithm that increased the importance of Negative Feedback.

Negative feedback on Facebook is when a user will hide, hide-all or unlike your content. Hiding content is like deleting an email without reading it or hitting the spam button..… Read More

How Experimentation and Measurement Can Help Win A Little Bet with Facebook Promoted Posts

As part of my work at the Packard Foundation,  I have the honor of working with a cluster of grantees working on children’s healthcare coverage on a networked capacity building project called “Friending the Finish Line.”    designed to help grantees institutionalize social media and networked nonprofit skills and strategies and integrate them into their broader strategy for communications on children’s health. … Read More

Help! My Nonprofit Needs A Data Nerd and How To Find Them!

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book  ”Measuring the Networked Nonprofit:  Using Data to Change the World.”    We started off discussing the recently released report from NTEN/Idealware that found that nonprofits collect lots of data, but don’t look at it.    … Read More