Movement Building | Beth’s Blog - Part 2

Archive for the ‘Movement Building’ Category

Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels.   And that’s just what happened to the HSUS  Farm Animal Protection campaign,  an effort to call attention to and reduce the suffering of farm animals raised for eggs, meat, pork, and milk.    … Read More

Balance the Spontaneous and Strategic of Social Media: Newsjacking and Obamacare

 

As part of my work at the Packard Foundation this year,  I’m honored to be working on a project called “Friending the Finishline,” a group of children’s health advocates who are working together on a peer learning exchange to discover how to best use Facebook and other social networking tools to advance their work in children’s health.    … Read More

Rwanda and Twitter

I’m headed to Rwanda to participate in a training for the  ACE project, a network of African Women’s Leadership organizations in the Sub-Saharan region.  … Read More

The Networked NGO in Pakistan

This year a lot of my work as Visiting Scholar at the David and Lucile Packard Foundation is working with grantees outside of the US.    Last week, I had the pleasure of working with a group of Population and Reproductive Health grantees from Pakistan on a peer learning group called “The Networked NGO,” based on the ideas in my book, The Networked Nonprofit.    … Read More

KONY, Networked Nonprofits, and Transparency

On Tuesday, right before the  KONY video exploded on the mainstreams  and went viral online, my 6th grade son came home from school and announced,  ”Did you know that there are more people on Facebook today compared to the number of people on the planet ten years ago?    … Read More