Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours
It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. And that’s just what happened to the HSUS Farm Animal Protection campaign, an effort to call attention to and reduce the suffering of farm animals raised for eggs, meat, pork, and milk. … Read More





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