Archive for the ‘Promotions’ Category

Social Media for Nonprofits Conference Series Launches in SF

On June 29,  I’ll be participating at conference in San Francisco called Social Media for Nonprofits that launches  a seven-city conference event focusing on answering the question:  “How can resource-strapped community-based organizations seize the opportunities presented by this new landscape?”

The full-day conference is all about practical tips and tools for fundraising, marketing and advocacy.  The day includes keynotes, workshops by leading experts and interactive roundtables.   I’ll be leading an end of the day conversational keynote about how nonprofits can embrace free agent fundraisers.

Speakers include Guy Kawasaki, author of the new book “Enchantment,” JD Lasica of SocialBrite, Susan Gordon of Causes.com,  Charles Porch of Facebook,  Darian Heyman, Susan Tenby of TechSoup Global and Kellie McElhaney, founding faculty director of the Center for Responsible Business at the Haas School of Business at UC Berkeley.

You can get a $20 discount by entering the code “beth” when registering for any of the conferences in any of the 7 cities.

Event: Social Media for Nonprofits conference

When: June 29  9:15 am – 8:30 pm

Where: The Green Room in the War Memorial, 401 Van Ness Ave., San Francisco

Cost: $95-$125, including entry to the full-day program and networking reception, plus continental breakfast and lunch

Register at Acteva

A book party for book editor and former Craigslist Foundation executive director Darian Rodriguez Heyman, “Nonprofit Management 101,” will follow the conference at 5:30-8:30 pm.   (I was lucky enough to one of 50 chapter contributors.)

This is the launch event in a seven-city series, which is also touring Washington, DC, New York City, Los Angeles, Seattle, Chicago and Atlanta

What Nonprofits Can Learn at Games for Change Festival

Note from Beth: Back in 2007,   I presented and attended at the Games for Change Festival.    Over the past few years, games and mobile platforms have become more and more important for nonprofits to pay attention to for their communications strategy.   The annual festival is an excellent opportunity to hear from the field’s thought leaders and see innovative approaches.

What Nonprofits Can Learn at Games for Change Festival by Jeff Ramos

The 8th Annual Games for Change Festival takes place on June 20 – 22 in New York City. As the leading global advocate for making and supporting games created for social impact, we want to share some of the exciting events at this year’s Festival that we feel will resonate with nonprofits.

On Monday, June 20, of the festival features two daylong workshops about the power of games. Nonprofits will be most interested in “The Case for Social Impact Games” track, where four case studies of social impact games touching on hyper-local community building, national civic engagement, international development issues and psychological health are addressed through collaborations between game designers and various social change institutions. Each case study will be presented by the designers and their implementing partners. Together they will offer up a wealth of knowledge on how and why their games were created and what can be learned from the process. It’s a rare occasion when one is able to hear the perspectives of the non-profit/funder and the game designer speaking together about recent projects. It’s also an amazing opportunity to hear from key leading funders of games including the MacArthur Foundation, Knight Foundation and the World Bank Institute.

Kicking off Wednesday’s activities will be Pulitzer Prize winning author Sheryl WuDunn (Half the Sky), who will be leading a keynote conversation with Laura Pincus Hartman of (Zynga.org ) and Pierre Guillaume Wielezynski, the Head of Web at the World Food Programme.  Together they will discuss how entrepreneurs, philanthropists, academics, and business leaders can leverage popular media channels, be it games or social media, to address pressing social issues.   Games For Change also provides young game designers the opportunity to put theory into practice. The winners of the Real-World Games For Change Challenge will present the results of the first public run of their game “Commons

Around the world, the Games for Change community is creating multiple projects that capitalize on the power of mobile.    Speaking directly to this topic is the “Rethinking Mobile” panel that will showcase five, upcoming mobile projects that everyone needs to have on their radar in the coming months. In addition, the “Games for Change Around the World” panel will discuss the efforts of the three current Games for Change international branches in Latin America, Europe, and Korea. The leaders in all three communities will share projects that they are currently developing and the audience will gain deeper knowledge of game design techniques from other countries. Lastly, the “Trends in Gaming” series of micro talks will focus on everything stated above from the use of mobile platforms, games involving direct action, and utilizing social networking games on Facebook to drive causes and create change.

June 20 – 22 is fast approaching. We invite everyone to check out the Games for Change Festival website and explore the content that will make an impact on you. To connect with us before, during, and after the Festival, you can find us on Twitter and follow the Festival hashtag #G4C2011.

A special offer for Beth’s Blog readers: Tweet your best ideas, in 140 characters or less, for a social impact game by May 27 with the hashtag #G4C2011. We’ll be offering 5 complimentary passes to the most innovative ideas! We’ll tweet our results after Memorial Day weekend.

As the Community and Content Manager at Games for Change, Jeff Ramos builds his organization’s presence online through social media and blogs and at various community events.

New Book: The Future of Nonprofits

Click here to order your copy now!

My colleagues David Neff and Randal C Moss have written a book called The Future of Nonprofits that launches next month.  As Zoetica colleague Geoff Livingston notes, writing a book is no small feat.  (I can agree on that one!)

So, a big congrats to David and Randal!

Their book provides recipes for nonprofit organizations to capitalize on internal innovation and predict future trends to remake and reshape their culture, structure, and staff.  The book offers lots of tips, advice, and frameworks to help nonprofit professionals transform their organizations in order to survive and thrive.   Here’s what is in the book:

  • Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization.
  • Provides nonprofits a look at the future of fundraising and communications trends into 2016.
  • Case studies highlight successes and failures.
  • Highlights the power and strength of Social Media.
  • Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees.
  • Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future.

In the pre-launch at SXSW, they shared a wonderful graphic novel that outlines the themes of the book.   It reminded me of  Miriam Engelberg’s nonprofit comic books  from several years ago and  published by Compasspoint.  Miriam was a brilliant cartoon artist and did the daily 501-c3 planet comics on the Compasspoint site.   (Sadly, we lost Miriam to breast cancer in 2006, but she chronicled her fight in this graphic novel- and NTEN raised some scholarship money in her name).   It think  she would have been happy to see another nonprofit graphic novel!

I read a pre-publication draft and offered this endorsement:

“The creaky wheels of the nonprofit industry are about to get the grease they need! The Future of Nonprofits combines twenty-first century innovations (social media, alternative currencies, digital channels) with enduring success strategies of the best nonprofits (hiring killer talent, structuring smart). Moreover, David and Randal lay out a formula for organizational innovation–the Holy Grail of the nonprofit world. This is the playbook every nonprofit soldier needs to make it in the Digital Age.”

What are you waiting for?  Go order your copy now on Amazon.

What’s Your Calling?

Flickr Photo by SMEXbeirut

At SXSW and facilitating a panel called  A Global Discussion About Networked Nonprofits and Free Agents,  I introduced myself with this photo of me and Lena, the master trainer from Yemen for the E-Mediat Project.   The photo shows us modeling “shoulder to shoulder” learning.  Told the room that nonprofit capacity building was my calling.

Later,  Michael Hoffman, who was in the audience,  introduced me to his friends at “The Calling” and they suggested  I write a guest post about anything I’m passionate about!    So, here it is …

Last summer, at Craigslist Foundation Nonprofit Bootcamp, Chip Conley was the keynote speaker.   He is the author of  of ‘PEAK: How Great Companies Get Their Mojo from Maslow’, and founder and CEO of Joie de Vivre Hospitality
He spoke about leadership from the heart.    He applies Maslow’s Hierarchy of Needs to his career in business and his leadership style.

One of the many inspiring things he shared in his talk was the phrase:  “You can have a  job, career, or calling.”    It resonated.

His comment made me reflect over the past 32 years of working in the nonprofit sector.   I had not planned to work in the nonprofit sector.   In 1979, I was in music school as a classical flute performance major.    I found myself more interested in what was going on backstage and than on stage – and followed my passion to working as an arts administrator of  large and small nonprofit arts organizations in all different areas, including executive director of a small chamber orchestra.    My passion was the opportunity for learning and that’s what motivated me.

In 1992, I discovered the Internet, Well, and was hired by the New York Foundation of the Arts to be the Network Weaver for a network for artists, Arts Wire.   In my interview,  I shared that I didn’t know a modem from microwave, but that I had the passion and curiosity to learn and teach others.  They hired me and it turned into a decade of learning and teaching others (artists, arts organizations, and arts educators) how to integrate this technology into their work and organizations.

I had a chance to collaborate with every type of art form, arts management programs,  arts education, and individual artists.   It was always peer learning – I’d share about the technology and they’d teach me about their work.  I learned an incredible amount from collaborating with arts teachers.

Since I believe that it is important to learn from adjacent practices,  I started engaging with the nonprofit technology community in the late 1990′s when it was just a handful of people.  In the early days, the nonprofit technology community  was a small community of that was generously shared its knowledge and skills.  (The same values hold true today over at NTEN).

In 2000,  a nonprofit technology colleague introduced me to blogging and set up a blog on his server.     Later,  he introduced me to Typepad where I started Beth’s Blog in 2003.     My blog started as my Trainer’s Learning Journal – a place to jot down practice and content related to building nonprofit technology capacity!

I feel blessed that what I have gotten paid to do over the past 32 years is something that I love, I’m passionate about, and highly motivated to do.

The above photo is one of my favorites.  The E-Mediat project where  Zoetica was hired to design and deliver the train the trainer’s session.   It was a pleasure to work with experienced trainers – the energy and new ideas were fantastic.  The photo captures a improvised moment in one of the sessions of modeling  “Learning Over Each Other’s Shoulders” as Nancy White likes to call it.

I first heard the phrase ten years ago from a long-time nonprofit technology colleague, Andrew Gianni.  He described the method as an alternative to technology lab classroom skills-based trainings.   His definition:

A style in which the trainer acts as a peer to the student, physically sitting with the student and explaining technical concepts simply. There is a great psychological benefit to this style of training because it helps eliminate notions of superiority and inferiority, and brings the teacher to the same level as the student.

Sticky Note from TechSoup Global Summit (click on image for wiki)

As a trainer and coach,  my experience has been in the “doing” or delivery.   Now, I finding my interests more in the “being” or  train the trainers or process vs content.     This lends itself to a more networked way of working, although it isn’t easy.

Is your work a job or career or is it a calling?

Note from Beth: This post is from the blog tour on the What’s Your Calling? Facebook Page You can subscribe for a chance to win a Calling Dream Kit including $200 in Amazon.com gift credit to buy supplies you’ll need as you pursue your calling, a DVD and poster of The Calling, and an hour of coaching to help plan your project and the chance to share your calling with the community.   This post is cross posted on the site here.

Win These Two Books: Measure What Matters or Social Media ROI

Please join Zoetica in celebrating the release of two books, Katie Delahaye Paine‘s Measure What Matters and Olivier Blanchard‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question, “Why will ROI never die?” If you want to win a copy, please leave your answer in the comments section (responses that do not address the questions seriously will not win). Congratulations, Katie and Olivier!