Note from Beth: Back in 2003 when most people in the nonprofit sector were asking, “What the heck is a blog?,” Marnie Webb, Co-CEO of TechSoup Global was not only writing one, but evangelizing to nonprofit techies about social media (called Web 2.0 back then) and being the one of the visionaries behind the Netsquared project.
MCON 2012, a virtual summit to help nonprofit leaders learn how to engage the Millennial generation as donors, takes place online on July 19. The schedule features an impressive list of Millennials and others who are experts on this topic. The conference registration is $99-$125, but I have four passes to give away to the four best answers to this question: Why do you think it is important for nonprofits to engage Millennials both inside and outside of their organizations?… Read More
Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest. I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. … Read More
Note from Beth: By the time you are reading, I’ll probably have been on a jet plane for far longer than I want to be and maybe have landed in Rwanda. Once I recover from the journey, expect read reports about the Networked NGO in Rwanda and use of social media to support Women’s Rights organizations.
Guest Post By Dennis McCarthy
We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Convio, along with CAREUSA, recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing
With the study’s findings, we can now more confidently say that nonprofits need to adapt to in the way they both engage externally with their supporters as well as organize their efforts internally.… Read More
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