Research Studies | Beth’s Blog

Archive for the ‘Research Studies’ Category

What Social Media Analytics Can’t Tell You About Your Audience

My colleague, Alexandra Samuel,  has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting.    So, in other words, research respondents opt-in to integrating their answers with their social media profiles.  … Read More

How Many Social Channels Should Our Nonprofit Use?

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” or variations “Is X social channel worth it for our organization?” or “With limited time and resources, what social channels make sense to invest in?”    This is one of the questions that is hard to answer with a sound byte of clever, easy advice.  … Read More

SXSW: What Social Media Analytics and Data Can’t Tell You

I’m just back from the SXSW Interactive Festival where I was on a panel called “What Social Media Analytics Can’t Tell You” moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang, Crowd Companies, and Colby Flint, Discovery Channel.  … Read More

International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit.  The course is  about how to leverage networks and social media for learning and impact.  While the primary goal is for students to learn about strategic use of networks and social media for international organizations,  I will also be covering some practical career skills such as effective networking and self-directed professional learning (also called “Social Learning”).… Read More

Social Media and the Arts: How Strong Is Your Social Net?

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson  and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts.  

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