Research Studies | Beth’s Blog

Archive for the ‘Research Studies’ Category

Recent Social Media User Data: One Big Takeaway for Nonprofits

Source: Acenture Interactive’s Acquity Group’s 2015 Next Generation of Commerce Study

One way I keep up with news and trends in social media is to curate social media research studies on Pinterest, share on my Facebook Page, and make sense of them here on my blog.… Read More

Methods and Metrics for Assessing Civic Tech

Note from Beth: My colleagues at Network Impact have released an important report about measuring and evaluating “civic tech” based on their experience working with Knight Foundation grantees.     It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making.  

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What Social Media Analytics Can’t Tell You About Your Audience

My colleague, Alexandra Samuel,  has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting.    So, in other words, research respondents opt-in to integrating their answers with their social media profiles.  … Read More

How Many Social Channels Should Our Nonprofit Use?

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” or variations “Is X social channel worth it for our organization?” or “With limited time and resources, what social channels make sense to invest in?”    This is one of the questions that is hard to answer with a sound byte of clever, easy advice.  … Read More

SXSW: What Social Media Analytics and Data Can’t Tell You

I’m just back from the SXSW Interactive Festival where I was on a panel called “What Social Media Analytics Can’t Tell You” moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang, Crowd Companies, and Colby Flint, Discovery Channel.  … Read More