Research Studies | Beth’s Blog - Part 3

Archive for the ‘Research Studies’ Category

Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Guest Post By Dennis McCarthy

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Convio, along with CAREUSA, recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing

With the study’s findings, we can now more confidently say that nonprofits need to adapt to in the way they both engage externally with their supporters as well as organize their efforts internally.… Read More

Getting It Right at the GEO Conference in Seattle

Note from Beth: I’m hosting a small army of guest bloggers, grantmakers, who are attending the  GeoFunders National Conference taking place this week in Seattle.   The GEO community is united by a common drive to challenge the norm in pursuit of better results.

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National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson  and Jai Sen from Sen Associates where I learned about some of the preliminary findings from the study below they undertook.  

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What is your nonprofit supporter’s decision journey in age of information overload?

 

Yesterday,  I blogged about the  ”Valid Metrics Framework” from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign.   The framework uses actions and results across a continuum that based on the marketing funnel or AIDA framework.  … Read More

What the Research Says About Increasing Facebook Engagement

This post summarizes some findings from a  recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page.   I also tested some of the tips suggested by the research.   … Read More