ROI | Beth’s Blog

Archive for the ‘ROI’ Category

How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Flickr Photo by Yung Tsai

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job.  With limited time, how should that resource be invested to for best results?    

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Where Should You Invest Your Time: Google+, Search, or Email?

Source: Pew Internet

Yesterday on Google +,  John Haydon made a provocative  statement:   “It’s a big mistake to say that nonprofits should wait on Google +”

Like my colleague, Geoff Livingston, I disagree with that statement or hoping on bandwagons.  … Read More

Social Media and Grantmaking Session at Council on Foundation’s Conference

Council on Foundations ROI Panel
View more presentations from Beth Kanter.

I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI.   Laura Elfurd, Vice President and Chief Community Investment Officer at ZeroDivide moderated a panel that included Stephen Downs, Assistant VP, The Robert Wood Johnson Foundation; Alexandra Mitchell and Jeff Pryor from Pathfinder Solutions, and Kathy Reich, Program Officer, Organizational Effectiveness & Philanthropy, The David & Lucile Packard Foundation.… Read More

8 Principles of Social Media ROI

I am honored to be a part today’s WomenWhoTech online summit.   I’m doing a panel titled “Social Media ROI” with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy.  … Read More

What’s the ROI of Online Voting and Fundraising Contests?

Source:  Extreme Foods

For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we  pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests?  … Read More