Storytelling | Beth’s Blog

Archive for the ‘Storytelling’ Category

Hatch: A Tool for Digital Storytelling for Social Impact Launches

Note from Beth:  Over the past six months,  I’ve been on an advisory group for project that my colleague Jay Geneske at the Rockefeller Foundation has spearheaded to help build the capacity of nonprofits in storytelling skills. The Foundation recognized that a big opportunity exists between the intersection of story and technology, and  launched a research project to consider the role that digital technology can play in elevating the practice of storytelling as a means to improve the well-being of the poor and vulnerable around the world.  

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Report: Digital Storytelling for Social Impact

Digital Storytelling for Social Impact

 

 

I don’t have to tell anyone who reads Beth’s blog about the value of storytelling.

Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. However, few of us working in the social impact space could admit to utilizing storytelling to its fullest potential.… Read More

7 Fabulous Nonprofit Videos on Vine and Instagram

Note from Beth: Like many colleagues who are nonprofit technology capacity builders, we often get asked the question, “What’s hot? What’s not?  What’s the new cool thing?”    Or a variation – What’s the cutting edge on social mediamobile, or data?   

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Is Instagram Useful for Nonprofit Marketing?

Instagram, the mobile photography app purchased by Facebook, has been getting a lot of attention lately.   From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” In Steve Rubel’s Ad Age post,  ”The Revolution Won’t Be Televised; It Will Be Instagrammed” points out some underlying trends that might make some of the hype less hype:

  • Smartphone use has become pervasive, siting recent research reports from Pew  Internet for America Life research
  • Visual marketing is becoming an important part of the online marketer’s tool box – especially because images are global, easy to digest, and distributable.
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Generation Rwanda: Two Stories

As part of the ACE Leadership Training, we had several site visits to bring some of the real world into our discussions.    The group visited the Kigali Genocide Memorial.   The site was established in 2004 on the 10th Anniversary of the genocide in partnership with the Rwanda Government, Kigali City Council, and Aegis Trust, a charity in the UK dedicated to the prediction, prevention, and ultimately elimination of genocide.  … Read More