Strategy | Beth’s Blog

Archive for the ‘Strategy’ Category

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

There are no better champions for your organization’s communication’s strategy than your staff.  Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact.    With a few guidelines and a little  training, employees can use social channels effectively  in service of  your organization’s mission AND their own learning.  … Read More

Planning to Win: A Framework and Free Toolkit for Nonprofit Campaign Planning

Planning to Win is an online guide for nonprofits that are looking to win support for an issue, impact policy, or get a corporation or government body to change its policies.   Spitfire developed this upgraded version of its first campaign planning tool because of the many new factors affecting what it takes to design and run winning campaigns in today’s rapidly changing world.  … Read More

Curating Valentine’s Day From Nonprofits, Geeks, and Social Media

Happy Valentine’s Day!   Valentine’s Day is a big day for florists, jewelers, restaurants, candy makers, and nonprofit techies too!    Here’s a few curated examples.

Nerdy Valentine’s from Scoop.It: The content curation platform, Scoop.it, came up with funny “nerdy” valentine’s for its content curation community.… Read More

Scary Nonprofit Contests, Social Media Content, and Campaigns: Happy Halloween!

Halloween offers a great hook for your nonprofit’s content strategy, a campaign theme, or special fundraiser.   You can also have some fun with your social media content.    Judging by the data on this Infographic by HalloweenCostumes.com, people  love to participate – from handing out candy, hosting parties, and dressing in costume.      … Read More

How to Use Design Thinking Methods to Improve Your Nonprofit’s Strategy and Measurement

Last week, I was lucky enough to participate in a brainstorming meeting at a foundation that was developing a strategy for its digital platforms (web, social, mobile, etc).     The process was facilitated byPeter Maher, founder and CEO, of Luma Institute.  … Read More