Strategy | Beth's Blog

Archive for the ‘Strategy’ Category

Book Review: Engine of Impact – Essentials of Strategic Leadership in the Nonprofit Sector

Last week I attended the launch of the book, Engine of Impact: Essentials of Strategic Leadership in the Nonprofit Sector by William F. Meehan III and Kim Starkey Jonker, with a Foreword by Jim Collins.  The authors identify seven leadership best practices of high performance based on their extensive experience in the nonprofit and philanthropy sector.… Read More

Two Examples of Nonprofit Social Media That Will Make You Smile (and learn a best practice or two)

Recently, my social media feeds have been anxiety producing, if not downright depressing.   The parade of bad news: gun violence, hurricanes, earthquakes, nuclear war, fake news, and more. Unfortunately, if you work in digital strategy and social media, monitoring social is a daily task and as a result a bad mood has become an occupational hazard. … Read More

Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018.Read More

Strategy as We-Care: An Exercise

Note from Beth:   My colleagues at See3 had some fun using some of the ideas in The Happy Healthy Nonprofit  and apply it to creating an organizational digital strategy. This post shares a useful exercise for your digital team to reflect on what not to do for your digital strategy!

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Book Review: Nonprofit Storytelling in a Digital Age

My colleague, Julia Campbell, has just published a book, “Storytelling in the Digital Age: A Guide for Nonprofits” and was kind enough to share an advanced copy.

In a digital age where there is so much online available online and attention is your supporter’s most precious resource, are you saving or seizing it?  … Read More