Integrating social media into your nonprofit’s event can help you engage with your organization’s audiences AND help get better results. Whether your event is hybrid offline/online event or virtual, one way to think through a strategy for events is a simple: Before, During, and After. … Read More
Note from Beth: The American Red Cross launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization. The first ads are part of the organization’s holiday giving campaign and feature people impacted by home fires and flooding.
Note From Beth: I remember back when Hurricane Katrina struck, I saw a post to the Museum ListServ that said “Chuck Patch Is Not Dead.” At the time, Chuck was a staff member for Historic New Orleans. It underscored the idea that nonprofits, like your family, should have a disaster communications plan.
KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. … Read More
It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. And that’s just what happened to the HSUS Farm Animal Protection campaign, an effort to call attention to and reduce the suffering of farm animals raised for eggs, meat, pork, and milk. … Read More
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