Strategy | Beth's Blog

Archive for the ‘Strategy’ Category

Guest Post: Facebook Video Tips from Non-Profit Marketers

Note from Beth:  Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018?  It should be. Using a tool like Animoto can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. 

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Facebook Announces Overhaul of Newsfeed: What Does It Mean for Nonprofits?

 

Yesterday was my birthday.  And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them.  This year I had a tsunami of birthday wishes.… Read More

Book Review: Engine of Impact – Essentials of Strategic Leadership in the Nonprofit Sector

Last week I attended the launch of the book, Engine of Impact: Essentials of Strategic Leadership in the Nonprofit Sector by William F. Meehan III and Kim Starkey Jonker, with a Foreword by Jim Collins.  The authors identify seven leadership best practices of high performance based on their extensive experience in the nonprofit and philanthropy sector.… Read More

Two Examples of Nonprofit Social Media That Will Make You Smile (and learn a best practice or two)

Recently, my social media feeds have been anxiety producing, if not downright depressing.   The parade of bad news: gun violence, hurricanes, earthquakes, nuclear war, fake news, and more. Unfortunately, if you work in digital strategy and social media, monitoring social is a daily task and as a result a bad mood has become an occupational hazard. … Read More

Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018.Read More