Strategy | Beth’s Blog - Part 2

Archive for the ‘Strategy’ Category

The Science Behind Going Viral

Note from Beth: I’m thrilled to participate in the LinkedIn Influencer Program where I get to write regular posts about leadership, failure, analytics, big data, presenting, and training from a nonprofit perspective.   But even better,  I’ve had a chance to connect with some of the other amazing folks who write regularly as part of this program.    

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Integrating social media into your nonprofit’s event can help you engage with your organization’s audiences AND help get better results.      Whether your event is hybrid offline/online event or virtual,  one way to think through a strategy for events is a simple:  Before, During, and After.    … Read More

Interview: User Generated Content for a PSA Campaign from the Red Cross

Note from Beth: The American Red Cross  launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization. The first ads are part of the organization’s holiday giving campaign and feature people impacted by home fires and flooding.

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Five Steps to Successful Crisis Communications

 

Note From Beth: I remember back when Hurricane Katrina struck,  I saw a post to the Museum ListServ that said “Chuck Patch Is Not Dead.”   At the time, Chuck was a staff member for Historic New Orleans.    It underscored the idea that nonprofits, like your family, should have a disaster communications plan.      

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How @GoodwillIntl is Celebrating Labor Day with Twitter Campaign #150jobs AND Measures Success

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book,  Measuring the Networked Nonprofit.    Goodwill uses measurement and learning in its evolution into a networked nonprofit.  … Read More