Strategy | Beth’s Blog - Part 2

Archive for the ‘Strategy’ Category

How to Use Design Thinking Methods to Improve Your Nonprofit’s Strategy and Measurement

Last week, I was lucky enough to participate in a brainstorming meeting at a foundation that was developing a strategy for its digital platforms (web, social, mobile, etc).     The process was facilitated byPeter Maher, founder and CEO, of Luma Institute.  … Read More

Are Your Creepy Pitches Spooking Your Supporters? Pitch Fail and How To Fix It!

Flickr Photo by Las-Initially

Note from Beth: Last year at the NTC, I facilitated a plenary session on learning from failure – a topic that I’ve been curating for years and lately, have seen a number of failfests and failcons popping up including these two coming up in November – in NYC and SF.    

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How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Save the Children’s Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children.  As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations.  … Read More

The Science Behind Going Viral

Note from Beth: I’m thrilled to participate in the LinkedIn Influencer Program where I get to write regular posts about leadership, failure, analytics, big data, presenting, and training from a nonprofit perspective.   But even better,  I’ve had a chance to connect with some of the other amazing folks who write regularly as part of this program.    

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Integrating social media into your nonprofit’s event can help you engage with your organization’s audiences AND help get better results.      Whether your event is hybrid offline/online event or virtual,  one way to think through a strategy for events is a simple:  Before, During, and After.    … Read More