Strategy | Beth’s Blog - Part 2

Archive for the ‘Strategy’ Category

Inside Goodwill’s #LaborofLove Campaign

announcement

We’re approaching Labor Day Weekend.  The Labor Day holiday is more than just the signal to the end of summer and a relaxing three-day weekend.  The Labor Day Holiday, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers.    … Read More

Is Your Nonprofit Too Old To Barf Rainbows on Snapchat?

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SnapChat has been around for a few years, but I have not focused on it because as a babyboomer I’m not the target demographic.   Snapchat is a mobile app that lets users exchange text messages, photos and videos that disappear in 24 hours.  … Read More

Want to Boost Your Fundraising? Use Video

Photo Credit: Tristan Hanson

Want to Boost Your Fundraising? Use Video – A Guest Post by Michael Hoffman

About a year ago, I wrote right here on Beth’s Blog about Why Your Nonprofit Should Invest in Video.  You should read it, because everything in there is still true.Read More

How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Yvon Chouinard – Founder of Patagonia, flyer fisherman, rock climber, surfer and COHO ACTIVIST!

Posted by Catie Clune on Thursday, September 24, 2015

This weekend, I got to spend some time at a beautiful conference center on Falling Leaf Lake with grassroots environmental organizations at the Tools for Grassroots Activists Conference.  … Read More

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

There are no better champions for your organization’s communication’s strategy than your staff.  Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact.    With a few guidelines and a little  training, employees can use social channels effectively  in service of  your organization’s mission AND their own learning.  … Read More