Strategy | Beth’s Blog - Part 2

Archive for the ‘Strategy’ Category

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Save the Children’s Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children.  As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations.  … Read More

The Science Behind Going Viral

Note from Beth: I’m thrilled to participate in the LinkedIn Influencer Program where I get to write regular posts about leadership, failure, analytics, big data, presenting, and training from a nonprofit perspective.   But even better,  I’ve had a chance to connect with some of the other amazing folks who write regularly as part of this program.    

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Integrating social media into your nonprofit’s event can help you engage with your organization’s audiences AND help get better results.      Whether your event is hybrid offline/online event or virtual,  one way to think through a strategy for events is a simple:  Before, During, and After.    … Read More

Interview: User Generated Content for a PSA Campaign from the Red Cross

Note from Beth: The American Red Cross  launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization. The first ads are part of the organization’s holiday giving campaign and feature people impacted by home fires and flooding.

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Five Steps to Successful Crisis Communications

 

Note From Beth: I remember back when Hurricane Katrina struck,  I saw a post to the Museum ListServ that said “Chuck Patch Is Not Dead.”   At the time, Chuck was a staff member for Historic New Orleans.    It underscored the idea that nonprofits, like your family, should have a disaster communications plan.      

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