Strategy | Beth’s Blog - Part 2

Archive for the ‘Strategy’ Category

Scary Nonprofit Contests, Social Media Content, and Campaigns: Happy Halloween!

Halloween offers a great hook for your nonprofit’s content strategy, a campaign theme, or special fundraiser.   You can also have some fun with your social media content.    Judging by the data on this Infographic by HalloweenCostumes.com, people  love to participate – from handing out candy, hosting parties, and dressing in costume.      … Read More

How to Use Design Thinking Methods to Improve Your Nonprofit’s Strategy and Measurement

Last week, I was lucky enough to participate in a brainstorming meeting at a foundation that was developing a strategy for its digital platforms (web, social, mobile, etc).     The process was facilitated byPeter Maher, founder and CEO, of Luma Institute.  … Read More

Are Your Creepy Pitches Spooking Your Supporters? Pitch Fail and How To Fix It!

Flickr Photo by Las-Initially

Note from Beth: Last year at the NTC, I facilitated a plenary session on learning from failure – a topic that I’ve been curating for years and lately, have seen a number of failfests and failcons popping up including these two coming up in November – in NYC and SF.    

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How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Save the Children’s Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children.  As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations.  … Read More

The Science Behind Going Viral

Note from Beth: I’m thrilled to participate in the LinkedIn Influencer Program where I get to write regular posts about leadership, failure, analytics, big data, presenting, and training from a nonprofit perspective.   But even better,  I’ve had a chance to connect with some of the other amazing folks who write regularly as part of this program.    

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