Yesterday, I blogged about the ”Valid Metrics Framework” from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. The framework uses actions and results across a continuum that based on the marketing funnel or AIDA framework. … Read More
I’ve been working on a peer learning project with arts organizations called “Leveraging Social Media” based on the social media lab. There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. … Read More
The BBB Wise Giving Alliance, GuideStar USA and Independent Sector launched “Charting Impact,” a standard framework to easily and clearly understand the objectives, benchmarks for progress, and impact of nonprofits and foundations. Charting Impact uses five deceptively simple questions that require reflection and discussion about what really matters – results.… Read More
Note from Beth: Kami Watson Huyse, who is also my business partner at Zoetica, and I are currently Fellows at Society of New Communication Research. Our research started several months ago with a literature search, is focused on best practices in incorporating a social media strategy into CSR and Cause Marketing programs.
Source: Monitor Institute
Yesterday, Allison Fine and I, along with colleagues Danielle Bridiga and Marc Sirkin gave a Care 2 Webinar on the Networked Nonprofit. Here’s a link to a summary and the recording over at the Care 2 Frogloop blog.… Read More
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