Strategy | Beth’s Blog - Part 3

Archive for the ‘Strategy’ Category

Interview: User Generated Content for a PSA Campaign from the Red Cross

Note from Beth: The American Red Cross  launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization. The first ads are part of the organization’s holiday giving campaign and feature people impacted by home fires and flooding.

Read More

Five Steps to Successful Crisis Communications

Flickr Photo by Rob Howells


Note From Beth: I remember back when Hurricane Katrina struck,  I saw a post to the Museum ListServ that said “Chuck Patch Is Not Dead.”   At the time, Chuck was a staff member for Historic New Orleans.    

Read More

How @GoodwillIntl is Celebrating Labor Day with Twitter Campaign #150jobs AND Measures Success

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book,  Measuring the Networked Nonprofit.    Goodwill uses measurement and learning in its evolution into a networked nonprofit.  … Read More

Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels.   And that’s just what happened to the HSUS  Farm Animal Protection campaign,  an effort to call attention to and reduce the suffering of farm animals raised for eggs, meat, pork, and milk.    … Read More

Using Twitter to Build Support Among Latinos for the Affordable Care Act

Guest post by Elisa Batista,

As a social media specialist at and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online.… Read More