Strategy | Beth’s Blog - Part 3

Archive for the ‘Strategy’ Category

How @GoodwillIntl is Celebrating Labor Day with Twitter Campaign #150jobs AND Measures Success

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book,  Measuring the Networked Nonprofit.    Goodwill uses measurement and learning in its evolution into a networked nonprofit.  … Read More

Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels.   And that’s just what happened to the HSUS  Farm Animal Protection campaign,  an effort to call attention to and reduce the suffering of farm animals raised for eggs, meat, pork, and milk.    … Read More

Using Twitter to Build Support Among Latinos for the Affordable Care Act

Guest post by Elisa Batista, MomsRising.org

As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online.… Read More

Message It: How to Make the Most of Your New Facebook Page

 

Note from Beth: I’ve been working with John Haydon over the past week to get my Facebook Page ready to go (and it’s gonna rock can’t wait to show it off!).    As part of the process, I’ve been looking at what other nonprofits have done to get ideas.  

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Where Should You Invest Your Time: Google+, Search, or Email?

Yesterday on Google +,  John Haydon made a provocative  statement:   “It’s a big mistake to say that nonprofits should wait on Google +”

Like my colleague, Geoff Livingston, I disagree with that statement or hoping on bandwagons.   I said as much in a recent Chronicle of Philanthropy Podcast with Alison Fine.… Read More