Strategy | Beth's Blog - Part 8

Archive for the ‘Strategy’ Category

Can You Experiment Your Way Out of the Filter Bubble?

One of the books in my summer reading pile is Eli Pariser’s  The Filter Bubble:  What the Internet is Hiding From You.      Last week, my Networked Nonprofit co-author Alison Fine recently interviewed the author on her monthly  Chroncile of Philanthropy podcast.  … Read More

What is your nonprofit supporter’s decision journey in age of information overload?

 

Yesterday,  I blogged about the  “Valid Metrics Framework” from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign.   The framework uses actions and results across a continuum that based on the marketing funnel or AIDA framework.  … Read More

25 SMART Social Media Objectives

I’ve been working on a peer learning project with arts organizations called “Leveraging Social Media” based on the social media lab.   There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated  strategy.   … Read More

Are You Charting Impact of Your Social Media?

The BBB Wise Giving Alliance, GuideStar USA and Independent Sector launched “Charting Impact,” a standard framework to easily and clearly understand the objectives, benchmarks for progress, and impact of nonprofits and foundations.    Charting Impact uses five deceptively simple questions that require reflection and discussion about what really matters – results.… Read More

Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing

Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing by Kami Watson Huyse and Beth Kanter

Aligning with a cause is a great way for a for-profit company to both raise its profile while doing something good for society at large. … Read More