Strategy | Beth's Blog - Part 8

Archive for the ‘Strategy’ Category

25 SMART Social Media Objectives

I’ve been working on a peer learning project with arts organizations called “Leveraging Social Media” based on the social media lab.   There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated  strategy.   … Read More

Are You Charting Impact of Your Social Media?

The BBB Wise Giving Alliance, GuideStar USA and Independent Sector launched “Charting Impact,” a standard framework to easily and clearly understand the objectives, benchmarks for progress, and impact of nonprofits and foundations.    Charting Impact uses five deceptively simple questions that require reflection and discussion about what really matters – results.… Read More

Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing

Photo by Vardhana

Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing by Kami Watson Huyse and Beth Kanter

Aligning with a cause is a great way for a for-profit company to both raise its profile while doing something good for society at large. … Read More

Can Social Network Analysis Improve Your Social Media Strategy?

Source: Monitor Institute

Yesterday,    Allison Fine and I, along with colleagues Danielle Bridiga and Marc Sirkin gave a Care 2 Webinar on the Networked Nonprofit.   Here’s a link to a summary and the recording over at the Care 2 Frogloop blog.… Read More

How KaBOOM! Is Using a Networked Approach To Scale Social Change

Note from Beth: Please join me on June 21st from 1-2 PM PST for the virtual launch of The Networked Nonprofit.  One of the key messages in the book is that nonprofits need to work less as isolated institutions and more as networks. 

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