Tips | Beth’s Blog - Part 6

Archive for the ‘Tips’ Category

Facebook Brand Pages: How To Be Ready

Source: Mari Smith

Two weeks ago, social media blogs were buzzing with the news that Facebook would unveil the long anticipated new format for Facebook brand pages that would include the timeline and cover image.    Mari Smith, in this informative post,  gave us a sneak peek at what it might look like for a big brand like Coke.    … Read More

Facebook Timeline Covers To Spread Your Organization’s Brand? A good idea or not?

Last week,  Facebook rolled out the Facebook Timeline to all users.   While the timeline has the potential to embarrass some users who might have inappropriate photos buried along their timeline,  the cover image might be an opportunity for nonprofits to engage their champions to help spread the word about the organization.… Read More

Getting Insight from Facebook Insight Requires Sense Making Skills

Flickr Photo by Colin Faulkingham

If you want extract value from your social media strategy, you need to use measurement.    That means setting measurable goals,  collecting the right data, making sense of it, and transforming it into actionable decisions.   Sense-making is an essential workplace skill along with several others.… Read More

When Is One Million Fans on Facebook Worth More Than A Million Bucks?

HSUS Director of Emerging Media Carie Lewis Celebrates

Answer:  When they are engaged and ready to take action for you!

Earlier this month. the Humane Society of United States reached 1 million fans on its Facebook Page.   Says Carie Lewis, director of Emerging for the HSUS, “Although we prefer not to focus on numbers as a measurement of social media success, one million fans is a huge landmark that we are celebrated with our online community.”   We know that animal welfare nonprofit rule on Facebook, but how did HSUS do this?  … Read More

Three Tips To Improve Social Media Results

Infographic by RAD Campaign - click to see full graphic


Note from Beth: In this post, Craig offers a few tips on using social media for nonprofits.   I’m happy to see the first recommendation to encourage social media in the board room a topic I first wrote about almost two years ago and devoted a whole chapter to it in my book, “The Networked Nonprofit”    On Friday,  Craig Newmark is one of the speakers at  The San Francisco Social Media for Nonprofits takes place on November 4 at the Marine’s Memorial Theatre.  

Read More