Tips | Beth’s Blog - Part 9

Archive for the ‘Tips’ Category

How Networked Nonprofit Use Facebook SMARTly

My Facebook page is a focus group or channel for research.   It helps me to understand the questions, concerns, and everyday context of many nonprofits that want to embrace emerging media like social or mobile and to design and build peer exchange programs or Train-the-Trainers programs.… Read More

How to convert your Facebook Profile into a Facebook Page

How to Back Up Your Facebook Profile Data from Emily Garman on Vimeo.

A couple years of ago,  I noticed that many of my nonprofit technology colleagues who were early adopters of social media were also dog owners.    I created a mini workshop called “The Cute Dog Theory,” inspired by Ethan Zuckerman’s “Cute Cat Theory of Digital Activism” which was the title of one of his talks.

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25 SMART Social Media Objectives

I’ve been working on a peer learning project with arts organizations called “Leveraging Social Media” based on the social media lab.   There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated  strategy.   … Read More

Facebook Custom Landing Tabs + Measurement = Best Practice

Conversation about FB Custom Tabs

 

Facebook Custom Landing Tabs + Measurement = Best Practice

Why:  Custom Landing Tabs

The default welcome page for your Facebook Page is your wall.   There is a more inviting welcome mat. Facebook landing pages give people reasons to like your page.  … Read More

One Small Step: What’s Your Twitter Elevator Speech?

Flick Photo by VotePrime

It’s really important to fill out the information in your Twitter profile especially the  “Bio” field  where you sum up in a few words who you are and make it sound interesting.    It’s like an elevator speech. … Read More