Guest Post by Kivi Leroux Miller
Kivi Leroux Miller has just launched a book, Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media.
Actionable listening on social media channels means transforming a “river of noise” into insights that are actionable. That is, you gain insight, can make a decision, or do something. Listening can help your organization craft conversation starters, figure out how to best start engaging, identify social content that you can incorporate into your content strategy, identify potential brand ambassadors, or address a potential crisis early in the game.… Read More
I was honored to be the keynote speaker for the Bay Area Microsoft/TechSoup Global Connection Day on Monday. This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote.… Read More
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