Tools and Tactics | Beth’s Blog - Part 2

Archive for the ‘Tools and Tactics’ Category

Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Integrating social media into your nonprofit’s event can help you engage with your organization’s audiences AND help get better results.      Whether your event is hybrid offline/online event or virtual,  one way to think through a strategy for events is a simple:  Before, During, and After.    … Read More

YOU Can Bring These Dreams To Life— Nonprofit Blog Carnival

Flickr Photo by Domen Jakus

Note From Beth: Blog Carnivals are  a themed collection of blog posts.   They have been for a long time and some nonprofits, like Momsrising, have been using them as part of their engagement strategy.  The nonprofit blog carnival has been going for a few years, created by Kivi Leroux Miller, of the Nonprofit Marketing Guide, in 2006, and Joanne Fritz at About.com took over management of the carnival in 201o.  

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Using a CMS to Make Your Website Social

Note from Beth: Your web site is your home base is the heart and soul of your content strategy.   It is where you can further develop relationships with audiences you connect with through social media channels and a platform for tracking conversions to action.    

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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Note from Beth: Measuring the Networked Nonprofit” is getting a lot of good feedback as people read and apply the ideas in the book.  One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience.    

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To Promote or Not to Promote? (…and Is That The Question?):GlobalGiving’s Experiment With Facebook Promoted Posts

Note from Beth: Almost weekly, there is yet another tool, feature, or tactic that you can you try using as part of your social media tool box.  But how do you know it is effective?    Over the summer, Facebook has enabled you to pay for an individual post to be seen in more of your fans’ newsfeeds.  

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