Tools And Tactics | Beth’s Blog - Part 2

Archive for the ‘Tools and Tactics’ Category

Three Analytics Tools to Gauge Your Social Audience’s Pulse

Note from Beth: Measuring the Networked Nonprofit” is getting a lot of good feedback as people read and apply the ideas in the book.  One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience.    

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To Promote or Not to Promote? (…and Is That The Question?):GlobalGiving’s Experiment With Facebook Promoted Posts

Note from Beth: Almost weekly, there is yet another tool, feature, or tactic that you can you try using as part of your social media tool box.  But how do you know it is effective?    Over the summer, Facebook has enabled you to pay for an individual post to be seen in more of your fans’ newsfeeds.  

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Six Things Nonprofits Should Know About Facebook Ads

Note From Beth: Here’s some quick tips on using Facebook Ads.  The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests.   If after reading these tips, you want to want some more case studies and indepth resources, please see this post:  ”How A Small Nonprofit Used Facebook Ads Effectively

Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan

If you build it, they will come… but what if they don’t? … Read More

Is It Time To Let Feedburner Burn?

I’ve been using Feedburner for my blog RSS Feeds since 2005!   It was one of a few good free options in the early days of blogging.    Shortly after Feedburner was acquired by Google in 207, there started to be complaints about the way it was managing the transition and handling subscriber stats.  … Read More

Who is Behind the Nonprofit Hulk Twitter Account?

That’s the tweet that showed up in my Twitter stream last week and yes, it caught my attention.  Hulk (fill in the blank) Twitter accounts are popping up all over Twitter, the latest Twitter meme.  … Read More