Tools And Tactics | Beth’s Blog - Part 4

Archive for the ‘Tools and Tactics’ Category

How A Small Nonprofit Effectively Used Facebook Ads

Placing ads on Facebook provides a targeted advertising strategy because Facebook knows the demographics and interests of its millions of users.     If you want to get up to speed quickly about the ins and outs of using Facebook ads, Andrea Vahl, co-author of Facebook Marketing for Dummies, has written this terrific free e-book guide for Hubspot.    … Read More

Tips and Cheat Sheets To Help Your Nonprofit Plan and Implement FB Brand Page Changes

Facebook made it official today on the Today Show no less.  The long anticipated changes to Facebook brand pages – switching to the timeline format – is now available to all brand pages.   But Facebook hasn’t played god with us and flipped the switch – they’re actually giving us a month to absorb the change  - and create a plan, design, and test it.… Read More

Facebook Brand Pages: How To Be Ready

Two weeks ago, social media blogs were buzzing with the news that Facebook would unveil the long anticipated new format for Facebook brand pages that would include the timeline and cover image.    Mari Smith, in this informative post,  gave us a sneak peek at what it might look like for a big brand like Coke.    … Read More

Getting Insight from Facebook Insight Requires Sense Making Skills

If you want extract value from your social media strategy, you need to use measurement.    That means setting measurable goals,  collecting the right data, making sense of it, and transforming it into actionable decisions.   Sense-making is an essential workplace skill along with several others.… Read More

Putting Your Twitter Followers on the Map, Literally

TweepsMap is an interesting Twitter app that will put your followers on a map of the world, literally.   It analyzes the percentage of total followers from countries, states, and cities. (here’s more about how it works)    While you can check out the profiles of your followers and find out where they’re from (if they filled out the location information), you can’t really get a snapshot.  … Read More