Tools and Tactics | Beth’s Blog - Part 5

Archive for the ‘Tools and Tactics’ Category

Getting Insight from Facebook Insight Requires Sense Making Skills

Flickr Photo by Colin Faulkingham

If you want extract value from your social media strategy, you need to use measurement.    That means setting measurable goals,  collecting the right data, making sense of it, and transforming it into actionable decisions.   Sense-making is an essential workplace skill along with several others.… Read More

Putting Your Twitter Followers on the Map, Literally

TweepsMap is an interesting Twitter app that will put your followers on a map of the world, literally.   It analyzes the percentage of total followers from countries, states, and cities. (here’s more about how it works)    While you can check out the profiles of your followers and find out where they’re from (if they filled out the location information), you can’t really get a snapshot.  … Read More

Trick or Tweet? Seven Twitter Tools To Help You Measure, Learn, and Improve

Last week, I celebrated my 5th birthday of joining Twitter!    As far as I can tell, the first arrivals on Twitter from the NpTech sector were Ruby Sinreich and Brian Reich who signed up two weeks before me.     So, in honor our collective Twitter birthdays in October and Halloween, I thought I’d share a few Twitter tools for tracking and learning that are real treats and a few that make your work flow on Twitter efficient for documenting events.… Read More

You Can Stand Up for Health Care on Twitter and Facebook, What About On Google +?

Twitter App Looks Up Zip Code to Tweet Your Legislator

With the debt ceiling debate raging in our nation’s capital, health care advocates have kicked into high gear and are using new social media tactics to engage elected officials in the fight to protect health care rights — Medicare, Medicaid, and the Affordable Care Act.… Read More

Are You Using the Best Ever Social Media Analytics Tool?

A simple online survey.

There are so  social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder.   We’ve become addicted to generating pretty charts and graphs, while taking any opportunity to play with any new (and especially free) social media measurement tool that we  read about on blogs.… Read More