Visual | Beth’s Blog - Part 4

Archive for the ‘Visual’ Category

Nature Conservancy Instagram Contest and Other Examples

Last week,  I wrote a post about Nonprofits and Instagram, asking if it was valuable for nonprofit marketing.  The post summarized why it may be important, best practices, and a few nonprofit examples.       One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest, an image scavenger hunt.… Read More

Is Instagram Useful for Nonprofit Marketing?

Instagram, the mobile photography app purchased by Facebook, has been getting a lot of attention lately.   From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” In Steve Rubel’s Ad Age post,  ”The Revolution Won’t Be Televised; It Will Be Instagrammed” points out some underlying trends that might make some of the hype less hype:

  • Smartphone use has become pervasive, siting recent research reports from Pew  Internet for America Life research
  • Visual marketing is becoming an important part of the online marketer’s tool box – especially because images are global, easy to digest, and distributable.
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I Love Charts

I have a couple of addictions.  One of them is magic markers and pens.  But I also love using those pens for visualization techniques and especially to sketch out charts and graphs.  I did a deep dive on data visualization techniques while working on a chapter of my next book, Measuring the Networked Nonprofit, with co-author KD Paine.    … Read More

How To Get Insight From Data Visualization: SHUT UP and SLOW DOWN!

I have been interested in visualization techniques, visual facilitation, and visual thinking since 1991 when I read Tony Buzan’s book, “Using Both Sides of the Brain: Mind Mapping Techniques” that started me down a very slow and leisurely learning journey.      … Read More

A Few Good Pinterest Tools, Tips, and Resources

Back in January, I wrote a post about Pinterest  as a curation tool to organize and share visual content I’ve collected in a pleasing visual way.   As the platform has evolved over the past few months,  there are some other benefits including driving traffic and conversions and more recently how pinning helps encourage audiences to “like” the brand more.… Read More