Visual | Beth’s Blog - Part 4

Archive for the ‘Visual’ Category

5 Infographics About Infographics To Master Basics in Five Minutes

Source: Hot Button Studio

In my forthcoming book, “Measuring the Networked Nonprofit,” co-authored with KD Paine,  my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! Moment—Using your data to tell stories, make decisions, and change the world.”    There’s where I discovered a new passion – data visualization techniques for sense-making.    … Read More

Attention Nonprofit #datanerds: Data-Informed Fundraising!

The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!” in the office).      … Read More

Nature Conservancy Instagram Contest and Other Examples

Last week,  I wrote a post about Nonprofits and Instagram, asking if it was valuable for nonprofit marketing.  The post summarized why it may be important, best practices, and a few nonprofit examples.       One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest, an image scavenger hunt.… Read More

Is Instagram Useful for Nonprofit Marketing?

Instagram, the mobile photography app purchased by Facebook, has been getting a lot of attention lately.   From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” In Steve Rubel’s Ad Age post,  “The Revolution Won’t Be Televised; It Will Be Instagrammed” points out some underlying trends that might make some of the hype less hype:

  • Smartphone use has become pervasive, siting recent research reports from Pew  Internet for America Life research
  • Visual marketing is becoming an important part of the online marketer’s tool box – especially because images are global, easy to digest, and distributable.
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I Love Charts

I have a couple of addictions.  One of them is magic markers and pens.  But I also love using those pens for visualization techniques and especially to sketch out charts and graphs.  I did a deep dive on data visualization techniques while working on a chapter of my next book, Measuring the Networked Nonprofit, with co-author KD Paine.    … Read More