What Comes First, Content Creation or Curation? | Beth’s Blog

What Comes First, Content Creation or Curation?

Content

Flickr Photo by Carissa Marie

This is definitely not a chicken and egg question!   A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation.   Let’s be clear as my fellow content curator, Jan Gordon, says:  There is no curation without original content.

I might qualify this a bit by saying, there is no curation with awesomely addictive social content!  And that means creating content – blog posts, tweets, Facebook updates, YouTube Videos – that is valuable and high quality.   Not sure if you have awesomely addictive content?   Noland Hoshino recently pointed to this excellent checklist from the Content Marketing Institute.

 

 

But, remember don’t think content creation vs curation or as  is an either/or.  It is a both/and.

I might also add:  There is not social content creation with content curation.     Content curation, the process of seeking and making sense of the best content on your topic or issue from other content creators,  can be the foundation of a content strategy.   It can not only help you create original content, but also helps you builds your audience or network.

There are many other benefits to content curation – it can help build your staff expertise in a topic area, build thought leadership,  reduce mindless information consumption, and inspire  high quality original content.     While content creation and content curation are two different activities, requiring different skill sets,  there are a couple of places where they overlap.

Curated Content Formats

We know that content curation is much more than slapping together links or engaging in “push button” sharing with your circle of friends.   Professional content curation is making sense of the topic by researching what’s out there.  I like to think of content curation is going the library to research sources for your term paper!

This post from Social Examiner called:  26 Tips for Writing Great Blog Content is an excellent example of a blog post that is curated from many resources.     I’m being a little ironic pointing out an example that includes lots of excellent resources and links to how to create awesomely addictive content for your blog.    If your organization is writing a blog,  this post is worth 30 minutes of your time to sit down and to explore with your team.  You’ll come away with some very useful tips for taking your blog content to the next level, from the technical stuff like SEO to getting into the writing zone.    (There’s a very simple and useful blog editorial template)

Newsjacking

 

A big hat tip to Nancy Schwartz for curating on Pinterest this blog post from Kivi Leroux Miller summarizing David Meerman Scott’s e-book on Newsjacking which is well worth the $6.99.      Newsjacking is piggy-backing on timely news or Meerman points out “the second paragraph of a news story.”    It is done by creating original content that takes advantage of timely events that are getting mainstream media attention and providing your organization’s view or take on the topic and sharing it with your audience, including journalists.

Now, this is exactly what one does with curation on a day-to-day basis.   Once you discover related content, you describe giving it your point of view or relating it back to your organization’s programs.   A good curator will do with content that is not, at first glance, related to their subject (This skill is called “Transdisciplinarity,” or  ability to understand and translate concepts across multiple disciplines)

Kivi suggests making Newsjacking part of your staff meetings – because you have to be agile to be able to pounce on the news.  Leveraging current events as part of your content strategy – either by curating or creating original content – can also help your get more attention, but provide useful content for your network.

How are you creating awesomely addictive content for your organization’s strategy?   Is content curation or newsjacking part of your strategy?

26 Responses

  1. Pam Osborne says:

    Beth,
    Great graphic but can you help me understand the difference between an “h1″ tag and an “h2″ tag?

    Thanks,
    Pam

  2. Beth says:

    h1 and h2 are HTML tags for formating the size of fonts. It is a geeky way of saying – does the content have a title formatting with large, bolded font. Does the content have a at least two sub-titles formatted with font size smaller than title but bold and larger than text of post. Make sense?

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  5. [...] What Comes First, Content Creation or Curation? | Beth’s Blog I might also add: There is not social content creation with content curation. Content curation, the process of seeking and making sense of the best content on your topic or issue from other content creators, can be the foundation of a content strategy. It can not only help you create original content, but also helps you builds your audience or network. [...]

  6. This is an excellent post! Lots of useful information; I really appreciate it. I’m doing something similar with my blog: I post the most recent news about grant awards and fundraising. I have a source where I get a couple minute jump on the mainstream (not as if grant awards are ever really ‘mainstream’), and I make sure I do what I need to do to make my followers happy! I was experiencing some confusion with the alt tags though; thank you for clearing it up!

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  8. Jon Loomer says:

    I’ve always seen content curation as something I should do, wish I could do better, and want to do more of. I think the reputation of curation is that it’s lazy, but in reality I feel it takes a lot more time to put together a well curated article than it is to create your own content without bringing in the thoughts of others. Curating is time consuming!

    If anyone has the magic bullet for doing it well and quickly, I’m all ears.

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  11. John Haydon says:

    Beth – I love your analogy of going to the library. Bells went off for me (thanks!).

    One great way to news jack is to follow the Facebook Pages of peer orgs. When you log in as your page, all of their posts appear in your newsfeed (edgerank doesn’t apply when logged in as a page). When you find a great update to share, you can add your own take in the update.

    Nice job here!

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  13. I can’t wait to spend some time with the newsjacking article. Have always thought we should do this more. Another terrific post. Thank you.

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  15. Alex R. says:

    Very useful info Beth! I love the step-by-step checklist insure you are creating valuable content. Creating useful and valuable content for your audience is so important and many companies do not understand that…

  16. Great info…am intrigued by the newsjacking idea — if I wanted to monitor news items in certain industries or locales or by keyword, can you recommend a service or app (besides Google Alerts, of course)?

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  26. Hello there! This is my 1st comment here so I just wanted to give a quick shout out and say I really
    enjoy reading your posts. Can you recommend any other blogs/websites/forums that go
    over the same topics? Appreciate it!

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