How To Recognize Great Content Curation: Curating Curators | Beth’s Blog

How To Recognize Great Content Curation: Curating Curators

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(Thanks to Giuseppe Mauriello for finding this deck)

Dilbert characters are talking about content curation..    Scoop.It one of the premiere content creation tools is now out beta.   In my own curation of content, I’m discovering many more content curators out there.  Everyone can be a content curator!

That prompted Robin Good, a master curator, to ask “How do we distinguish good curation from bad?”    As someone who is leading workshops on the topic of content curation for nonprofits, this is a very important question.  Robin gives us a great checklist of skills.   If you follow his content curation activity, you’ll know that he practices what he preaches.

•  Optimizes
•  Edits
•  Formats
•  Selects
•  Excerpts
•  Writes
•  Classifies
•  Links
•  Personalizes
•  Vets
•  Credits
•  Filters
•  Taps
•  Suggests
•  Searches
•  Scouts
•  Hacks Filters and Searches
•  Is Transparent
•  Recommends
•  Crowdsources

One best practice of good curators that Robin identifies and that I find very useful in my own curation practice, is to have a small group of trusted curators on your topic that you follow.  Both  Robin Good, Giuseppe Mauriello, and Janl Gordon are two of a handful curators in my “curated circle of the wise.”  Janl adds her thoughts to what makes good curation, riffing off of Robin’s post.

I think a great curator is a good listener and a keen observer who selects content that “speaks to the audience’s listening”.  Paying attention to this and fine tuning your approach takes a lot of work but it’s worth it. I’m inserting a direct quote from Robin:

“One point: I believe that curators, as I see them, should rarely if ever be driven by analytics data or statistics but to their personal experience and viewpoint. Their goal is not in fact to go after the broadest and most numerous audience but have the humbleness and vision to serve a very specific need and tribe.” If you’re passionate and knowledgable about the topic you’re curating, and you are committed to serving your readers, you will be great.

 

I’m not sure that I agree that  data or analytics are not important, but I don’t think curation decisions should be 100% powered  by your gut if your curation is being done to support nonprofit goals.   I feel that intelligent use of  data can be used to measure one’s effectiveness.   There is a distinction between being data-driven and  data-informed.

Robin also defines what bad curation is or as he terms it – “shallow”  where the main goal is to republish selected content with the minimum effort and time, are going to be effective only for the very short term. As soon as quality, value-creation creators start to emerge and gain authority, the gap between them and the others will be very hard to fill.

Robin curated this YouTube Video a few weeks ago on his content curation scoopit collection. In eight minutes, it explains what quality curation is.   If you’re looking to improve your content curation skills, here’s my curated instructional collection.

Does your nonprofit use content curation?  How?


27 Responses

  1. [...] How To Recognize Great Content Curation: Curating Curators Content curation: Best practices   View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this (How To Recognize Great Content Curation: Curating Curators http://t.co/ivHGPraZ...)… Source: http://www.bethkanter.org [...]

  2. Jan Gordon says:

    Hi Beth,

    Great comments! Thank you for your very kind words about my work, coming from you, that really means a lot. I consider you a trusted source as well and also a very wise one at that. You are a prime example of what Robin Good refers to as a great curator.

    I like what you said about data “There is a distinction between being data-driven and data-informed” Well put,I very much agree.

  3. [...] How To Recognize Great Content Curation: Curating Curators Content curation: Best practices   View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this (How To Recognize Great Content Curation: Curating Curators http://t.co/ivHGPraZ...)… Source: http://www.bethkanter.org [...]

  4. Beth says:

    Jan: I truly appreciate your curation over at scoop.it on curation. It is inspiring to me and also a big reminder to slow down and be highly selective in what you share – and add value through adding your view, annotations, or questions.

  5. Jan Gordon says:

    Thank you Beth – it’s not easy work as you know but worth it. When I curate I feel as if I’m having a conversation with my readers. I loved Robin’s piece because it got us into conversation. I believe that is what this is really all about in action – creating community around a topic of interest. Together we explore, expand, create together while contributing to our audience. None of us has all the answers, we do have a lot of questions. Trusted sources coming together to bring new insights, expertise and whatever comes next to me is the ultimate. This is my vision. It’ll be interesting to see how this all evolves.

  6. [...] How To Recognize Great Content Curation: Curating Curators Content curation: Best practices   View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this… Source: http://www.bethkanter.org [...]

  7. [...] How To Recognize Great Content Curation: Curating Curators Content curation: Best practices   View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this… Source: http://www.bethkanter.org [...]

  8. AJ says:

    Beth,

    This article is customarily excellent and shows off your amazing content-curation skills! Love Robin’s video; truly a concise and engaging synopsis of the concept. Bravo.

  9. AJ says:

    Your curated instructional collection is also such an incredible resource- thank you!

  10. Beth says:

    Thanks AJ, I appreciate your feedback. There are many days that I ask myself if it is worth it! It’s a labor of love for me because I won’t understand or learn – and I just do it transparently and publically because it might help others. It always good to hear that people actually value the curation.

  11. [...] How To Recognize Great Content Curation: Curating Curators Content curation: Best practices   View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this… Source: http://www.bethkanter.org [...]

  12. [...] How To Recognize Great Content Curation: Curating Curators Content curation: Best practices   View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this (How To Recognize Great Content Curation: Curating Curators http://t.co/jSdUfR2z...)… Source: http://www.bethkanter.org [...]

  13. [...] How To Recognize Great Content Curation: Curating Curators Content curation: Best practices   View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this (How To Recognize Great Content Curation: Curating Curators http://t.co/NShclGPt... Source: http://www.bethkanter.org [...]

  14. [...] How To Recognize Great Content Curation: Curating Curators Content curation: Best practices   View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this (How To Recognize Great Content Curation: Curating Curators http://t.co/NShclGPt... Source: http://www.bethkanter.org [...]

  15. Catherine S says:

    While some may accuse me of granular semantics, I would argue that some of what is being talked about above is not true curation. Curation is not simply selecting or filtering or pointing, but shedding new light on subject matter with detailed research and writing.

    I think it’s really important to understand the difference between a (museum or cultural) curator, content curation (which imo, is definitely overused), and content aggregation. The three involve pretty different skill sets, and all are worthwhile, but they each do different things. I found this series of blog posts at incisive.nu to be a nice overview.
    http://incisive.nu/2010/curation-conclusions/
    and especially this post out of the series:
    http://incisive.nu/2010/between-the-click-and-the-curator/

  16. [...] How To Recognize Great Content Curation: Curating Curators Content curation: Best practices   View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this… Source: http://www.bethkanter.org [...]

  17. [...] jQuery("#errors*").hide(); window.location= data.themeInternalUrl; } }); } http://www.bethkanter.org – Today, 6:29 [...]

  18. [...] articlesSocial Media Trends 2012 – Content Curation in PR (business2community.com)How To Recognize Great Content Curation: Curating Curators (bethkanter.org)A Marketer’s Guide to Content Curation (hubspot.com)Content Curation: Are You [...]

  19. matthew hunt says:

    I know content curation is nothing new, but we as an SEO firm is putting a BIG push on this now in 2012. It’s essential all sites have a content curation strategy plan in place in today’s market place.

    Great post here. Shared with our team to review.

  20. [...] How To Recognize Great Content Curation: Curating Curators (bethkanter.org) [...]

  21. [...] Blog post by Beth Kanter "Content curation: Best practices". Beth discusses skills of good curators and several short videos defining curation in simple terms. While focus on non-profits still applicable to educators  [...]

  22. [...] After that the famous content curation platform Scoop.it is now out beta, Beth Kanter analyzes the great article that Robin Good, master curator, wrote here: "How To Distinguish High Value Curation From Republishing: What Makes A True Curator Great" [http://bit.ly/uaIBMD] – Robin gave us a great checklist of skills. Moreover, Beth introduces other trusted curators as Giuseppe Mauriello and Jan Gordon. Beth Kanter remembers us again about an important point: "As soon as quality, value-creation curators start to emerge and gain authority, the gap between them and the others will be very hard to fill."… [read full article http://j.mp/tvtneI ]  [...]

  23. [...] Content curation: Best practices View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this deck) Dilbert characters are talking about content curation..  [...]

  24. [...] Content curation: Best practices View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this…  [...]

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