Free eGuide: Cause Marketing Through Social Media ree | Beth’s Blog

Free eGuide: Cause Marketing Through Social Media ree

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I’m pleased to announce that Zoetica and Network for Good have just published a new e-book called “Cause Marketing Through Social Media” written by Kate Olsen and Geoff Livingston.   The eGuide identifies the key questions a for-profit company should ask before initiating a cause marketing campaign and outlines the five steps to success. Recent online social good case studies, in addition to general cause marketing examples, provide recommendations for best practices and lessons learned to inform a company’s next campaign. Further, this guide is summarized in a handy checklist to direct campaign development.

Read more about the guide from Geoff Livingston or download your free copy here.

2 Responses

  1. [...] to this new survey from the Pivot Center, the answer is cause marketing. Almost two-thirds of the respondents to the poll agreed that green and socially conscious [...]

  2. [...] to this new survey from the Pivot Center, the answer is cause marketing. Almost two-thirds of the respondents to the poll agreed that green and socially conscious [...]

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