A couple years of ago, I noticed that many of my nonprofit technology colleagues who were early adopters of social media were also dog owners. I created a mini workshop called “The Cute Dog Theory,” inspired by Ethan Zuckerman’s “Cute Cat Theory of Digital Activism” which was the title of one of his talks.
That’s about when I also started following folks who were doing social media for animal welfare organizations, like colleagues Carie Lewis and Jon Dunn – and when I discovered ASPCAPRO. It’s where I found the above really useful screencast.
Many nonprofits have set up individual profiles instead of pages by accident. Many have been reluctant to change because they did not want to build up their friends list again. Now they don’t have to, Facebook has a feature that will automatically convert an individual profile into a Fan Page.
You need to export your content first because once you switch, it only converts your profile photo and changes friends into fans. If you’re ready to get started, read this excellent post by the ASPCAPRO blog
I posted this link on my Facebook page and it generated a lot of comments, so I thought I’d cross post it here.