Comments on: Getting Started Again (After A Break)

By: Contentproduktion: Mit einem Redaktionskalender geht es leichter « Das Kulturmanagement Blog

Thu, 31 Jan 2013 18:45:39 +0000

[...] organisieren lässt. Während Beth Kanter nach einen zweiwöchtigen Urlaub feststellte, dass ihre Zugriffszahlen auf Facebook zu wünschen übrig ließen, fürchtete Debra Askanase, in ein schöpferisches Loch zu fallen. Während Beth Kanter schon seit [...]

By: Getting Started Again (After A Break) | Great Writing Meets Social Media | Scoop.it

Thu, 24 Jan 2013 05:22:39 +0000

[...] That's Hank, a dog that belongs to Ryann Miller from Care2 Network. [...]

By: Beth

Beth — Tue, 08 Jan 2013 23:09:04 +0000

Will, I wrote that post inbetween boarding a plane in SF and landing in Tunisia where I’m working for the week – probably a function of my jet lag – sorry for the omission

By: Will Hull, MPA

Will Hull, MPA — Tue, 08 Jan 2013 19:55:07 +0000

You’re very welcome, Beth. Thanks for the response.

By: Beth

Beth — Tue, 08 Jan 2013 17:06:40 +0000

Ann Whittaker – thanks so much for stopping by and introducing yourself. My co-author, KD Paine, has been measuring stuff for 25 years and the seven steps framework works so well for measuring anything as well as social media.

By: Ann Whittaker

Ann Whittaker — Tue, 08 Jan 2013 15:00:14 +0000

Happy New Year Beth. I work with a national nonprofit with many local chapters throughout the country, Assistance League. I am a member i of the Kansas City chapter. Most chapters have a presence on Facebook but don’t do any type of measurement of activity.
I am a big fan of your work and have read and studied both of your books. I am the main ” driver” of outcome measurement of philanthropic programs here in KC and have used your measurement advice and wisdom and applied them there. I read your blog regularly and try to apply ideas I learn there to our program outcome measurements. Some day we’ll get to social media measurement, but for now, your concepts apply very well to our program measurement.
Thanks for your good work!

By: Beth Kanter

Beth Kanter — Tue, 08 Jan 2013 07:51:25 +0000

Will Thanks for commenting and catching my oversight of missing your excellent suggestion!

By: WES

WES — Tue, 08 Jan 2013 04:06:49 +0000

Welcome to Tunisia Beth! We are very excited to get started with your training tomorrow.
Thanks for sharing your knowledge with us.

By: Geoff Livingston

Geoff Livingston — Mon, 07 Jan 2013 20:45:00 +0000

Welcome back, Beth. Please take care of yourself. You matter most.

By: Will Hull, MPA

Will Hull, MPA — Mon, 07 Jan 2013 18:47:48 +0000

I’m really excited to see what this new year has in store for you, Beth. I am surprised that my suggestion of hosting a giveaway didn’t make the list. For a small investment of paying for a product or getting a product sponsored that you can provide (e.g. admittance to one of your webinars or workshops for free) and use of a free service (Rafflecopter to spur cross pollination of tweets, status updates, pins, etc. as well as encouraging more comments on your blog posts) it is a win-win when it comes to ROI. But this is one tool in the arsenal of your online content curation strategy. This is just one widget output at the factory in your quest to reach our desired outcome.

Also, this distinction between output and outcome is a critical part of measurement. Most consider outputs as their outcomes when it is not really the case. Looking at that chart above is similar to looking at your outputs. When, in reality, it could just be an outcome indicator that you are looking at. Sure, there was a drop due to end-of-year activities offline, but others may also be busy with their own end-of-year activities and didn’t visit the page on Facebook. There is no one way to know since there was no control group going in real time (since there is no way to replicate December again in a scientific way other than the following year and even then there are different variables coming into play such as what the Fiscal Cliff was for us this year may not even be a part of next December’s behavior patterns).

Either way, excited to see what the new year brings for you, Beth.

By: Heather G

Heather G — Mon, 07 Jan 2013 15:24:17 +0000

Good for you! I also unplugged and took a mini-sabbatical over the break. Much better to come back refreshed and clear-headed to face the New Year!

By: Jeanette

Jeanette — Mon, 07 Jan 2013 14:47:26 +0000

Great tips on how to get back rolling after the holidays!