GivingTuesdayNow is taking place on May 5th. You probably have a lot of questions. That’s why I’m delighted to be participating in a Q/A along with Caryn Stein, GivingTuesdayNow to answer your questions on LinkedIn.
The best thing about this Q/A is that you don’t have to take an hour out of your day to attend a webinar at a particular time or listen to a recording. Simply head over to this LinkedIn Post, Caryn and I as well as other experts will be providing answers in the comments.
Here’s some tips on how your nonprofit can engage on GivingTuesdayNow on May 5th.
Just like GivingTuesday after Thanksgiving, #GivingTuesdayNow is not just a fundraising day. Nonprofits can also engage their supporters to help spread generosity around the world. Sharing kindness and hope can help heal our world from fear, pain, and suffering caused by the pandemic. While you certainly can use the day to raise critical dollars for your mission, here are a few simple ways your nonprofit can easily participate:
1: Encourage Your Supporters To Chalk The Walks
Just because we have to socially distance, it doesn’t mean that we can’t express generosity with others from a distance. During the pandemic, in many communities, parents with young children have taken out their colored chalk to write messages of hope and draw rainbows. As other families walk around their neighborhoods, they are counting the rainbows.
Why not encourage your supporters to share messages of kindness, generosity and hope as part of GivingTuesdayNow in your neighborhood. Have them use chalk to draw the GivingTuesday rainbow heart on the sidewalks or create posters for your windows.
2: Partner With A Local Restaurant for “Take Out Tuesday”
Small businesses, especially local restaurants, have also been hit hard. Why not partner with a local restaurant to organize a “Take Out Tuesday” on May 5th. Your organization can help promote ordering takeout on Giving Tuesday from restaurants. You could work with the restaurant to donate some of the proceeds to your organization or partner to provide takeout meals for frontline healthcare workers. It is a win-win for all. Check out these other GivingTuesday ideas for partnering with small businesses.
3: Gratitude Day for Your Supporters, Volunteers, and Others
Research suggests that a gratitude practice may be associated with many benefits for individuals, including better physical and psychological health and increased happiness. There are many ways your nonprofit can express gratitude for your supporters, volunteers, and staff on GivingTuesdayNow. Your can host a virtual thankathon on zoom (be sure to include a custom Zoom background) or add a virtual donor thank you wall to your web site or Facebook page. Another variation is to do 24 hours of gratitude, with posting on social media channels once every hour about things your organization is grateful for. You can make use of the many free visual and content assets in the GivingTuesdayNow toolkit.
In communities around the world, healthcare workers, first responders, and other essential workers are going the extra mile to help people. There are many examples of how people are coming together to send thank you messages and show their appreciation. Your nonprofit can organize a thank you for those workers in your community.
4: Enlist Your Brand Ambassadors To Support Your Organization’s COVID Relief Efforts
A brand ambassador is an individual with a large following, whether a mega celebrity or someone is well-known in your neighborhood, who can leverage their fans for your organization’s program or cause. Celebrities around the world are mobilizing their fans to support COVID-19 relief funds or organizations. For example, Leonard DiCaprio helped launch America’s Food Fund, a charity created to help low-income families, the elderly, those facing job losses, and children who rely on school meals. America’s Food Fund had raised $12 million to assist those and other suffering communities.
Captain Tom Moore, a well-known WW2 veteran in the UK, had originally aimed to raise just £1,000 for NHS Charities Together by completing 100 laps of his garden before his 100th birthday. He surpassed his goal raising over £20 million pounds for the charity on his Just Giving Page.
Don’t know any celebrities? Then enlist your supporters as your brand ambassadors and have their share the word about what your organization is doing to support COVID-19 relief efforts.
And it doesn’t have to be a campaign asking for cash donations, you could shape a campaign to create resource maps via crowdsourcing, highlight stories of community resilience, or provide some fun virtual experiences related to your organization’s programs.
5: Fundraise for A Nonprofit Staff Relief Fund
If your organization has gotten hit hard by the COVID crisis by the double whammy of skyrocketing demand from people in need and layoffs due to social distancing guidelines, and your employees are facing devastating challenges, your nonprofit can set up and fundraise for a Coronavirus relief fund for nonprofit employees.
GoFundMe is providing guidance on how to set up one up and launch campaigns. GivingTuesday Now could mark the launch of your effort. Need some advice on strategy, Julie Campbell has written this informative post.
GivingTuesdayNow on May 5th provides an opportunity for nonprofits and others to participate in a global day of healing and kindness from the ravages of COVID-19. There are many ways your nonprofit can participate and by doing so help take the first steps towards rebuilding hope for the future.