— NONPROFIT HULK (@NONPROFITHULK) July 20, 2012
That’s the tweet that showed up in my Twitter stream last week and yes, it caught my attention. Hulk (fill in the blank) Twitter accounts are popping up all over Twitter, the latest Twitter meme. There’s Feminist Hulk, Buddhist Hulk, and many more. They Tweet in ALL CAPS, spewing HULK wisdom of their particular field. The HULK meme has many variations and spotted easily on many social media channels like pinterest and YouTube to name a few.
NONPROFIT HULK must be hanging out or working with communications professionals or foundations, because his or her tagline is: “HULK THEORY OF CHANGE: SMASH. HULK STRATEGIC.” If you look at the hilarious Tweets, they reveal a deep knowledge of the nonprofit lingo and practitioners in social media, nonprofit technology, communications, and philanthropy:
RESPECT MOVEMENT ELDERS. BUT NO STAND ON SHOULDERS. BAD OUTCOME. — NONPROFIT HULK (@NONPROFITHULK) July 25, 2012
@ttchume HULK RECIPROCATES FAVE. HULK THINKS OF SELF AS YOUNG NONPROFIT PROFESSIONAL. SINCE GAMMA RAYS HULK NOT AGING
— NONPROFIT HULK (@NONPROFITHULK) July 24, 2012
TWITTER JUST ONE TOOL IN HULKS COMMUNICATIONS TOOLBOX. HULK HAS INTEGRATED STRATEGY FETISH
— NONPROFIT HULK (@NONPROFITHULK) July 23, 2012
I was curious, so I asked around on Facebook “Who Is Hulk?” I thought it might be Compasspoint because the first tweet was this:
HULK CRASHING NONPROFIT DAY. HULK NOT BELIEVE IN REGISTRATION compasspoint.org/compasspoints-…
— NONPROFIT HULK (@NONPROFITHULK) July 19, 2012
Nelson Layag from Compasspoint says it wasn’t him (and many other nonprofit folks say they’re too busy to have fun) although with Nonprofit Hulk tweeting all caps about dogooders and world domination, there are some theories about who NONPROFIT HULK might be …
If you want a good laugh this summer, follow NONPROFIT HULK.