How Your Nonprofit Can Make the Most of Its LinkedIn Profile | Beth’s Blog

How Your Nonprofit Can Make the Most of Its LinkedIn Profile

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Note from Beth: We are seeing more and more nonprofits use LinkedIn for organizational goals – from its powerful board recruitment tool to setting up company pages (see Ten Must Follow Nonprofits on LinkedIn).   If your nonprofit decides to set up a presence on LinkedIn,  check out how some of the early adopters are engaging with followers and the content they are sharing to help you get some ideas for you plan.    In addition, browse these tips from the Best Company pages on LinkedIn.    Victoria Michelson gives us an overview of the new features for company pages on LinkedIn.

How Your Nonprofit Can Make the Most of Its LinkedIn Profile – Guest Post by Victoria Michelson

As most of you probably know, LinkedIn—the networking site for professionals—expanded its scope to include company pages back in 2010. Since then, the site has slowly developed its page content, and nonprofits have caught on, using the site to promote their organizations by gaining individual followers and joining LinkedIn Groups.

In July, however, LinkedIn released new updates that can benefit nonprofit organizations especially.  Here are the big improvements:

Comment Feature:

If you are listed as an administrator for your company’s page, you will automatically be able to post updates under your company page’s Home tab. The Home tab is also where followers will view your posts, in addition to the update appearing in their own homepages.

Organizations can also now comment on or ‘like’ posts on their pages in response to followers under the organization’s name. This allows them to participate in conversations and build relationships with their followers in a professional, representative way.

Sponsor Updates:

With the new Sponsor Update, a business can share videos, articles, or other content with not only their followers, but other members in relevant niches. Members will see relevant and useful Sponsored Updates in their homepage feed, and will have the option to follow, comment on, share, or ‘like’ posts. It’s membership marketing on a whole new level, meeting company needs in a way that is entirely user-friendly for the LinkedIn member. The reach of this is impressive—spanning 200 countries and 20 languages.

Page Analytics:

With this feature, organizations can be more informed than ever about their network following. As reported in LinkedIn’s recent blog post, users with company pages can now:

  • Identify the updates that drive the greatest engagement
  • Filter engagement trends by type and time period
  • Get more detailed demographic data about your followers
  • See the growth of your follower base and benchmark it against similar brands

Here is a video tutorial LinkedIn released to walk you through the new feature.   LinkedIn now, more than ever, is a tool that nonprofit organizations can and should take full advantage of.

Has your nonprofit set up a company page on LinkedIn?  What has been your experience?

Victoria Michelson is a freelance writer for Wild Apricot, but she spends most of her time running races to support local nonprofit organizations in Boise, ID.

 

 

 

9 Responses

  1. [...] July, however, LinkedIn released new updates that can benefit nonprofit organizations especially.  Here are the big improvements.. Share this:More Chat on October 11, 2013Non-profit, Resources, [...]

  2. [...] Note from Beth: We are seeing more and more nonprofits use LinkedIn for organizational goals – from its powerful board recruitment tool to setting up company pages (see Ten Must Follow Nonprofits on LinkedIn).  [...]

  3. Sadly the board recruitment feature is still not available in Canada, we are waiting!

    The best way to find success on LinkedIn is to think about why your audience are on that platform. Their motivations are very different to almost all other social platforms.

    A recent presentation I gave has some more information too: http://www.slideshare.net/claremcdowallcanada/artez-ppt

  4. Beth says:

    Clare, maybe some day. Anyway, thank you so much for sharing your awesome deck about nonprofits using linkedIn.

  5. Giancarlo says:

    Hey Beth!

    Great article! I’ve been struggling on convincing myself and my partner that linkedin could be a worthwhile social tool for us to use and this just swung me. What would really be awesome is if you can download an excel CSV file of all your data. Does linkedin give that option?

    Thank you! =)
    -G.O.

  6. Hi Giancarlo,

    You can export all your contacts into excel or CSV. You can also upload all your contacts from GMail (or other) easily and it’ll tell you if they are on LinkedIn or not, and help you connect. Remember NEVER to send a standard request though (bad manners).

    Clare

  7. Giancarlo says:

    Awesome! Thanks for the quick response and advice! I may try toying with a new account today.

    Thanks again Clare!

  8. [...] a plan to measure how successful online campaigns are is critical. Beth Kanter discusses in her blog how programs like Google analytics or Linked In can evaluate where non-profits are getting the most [...]