MCON 2012, a virtual summit to help nonprofit leaders learn how to engage the Millennial generation as donors, takes place online on July 19. The schedule features an impressive list of Millennials and others who are experts on this topic. The conference registration is $99-$125, but I have four passes to give away to the four best answers to this question: Why do you think it is important for nonprofits to engage Millennials both inside and outside of their organizations?
Three years ago, the first study on Millennial donor engagement was published by Achieve and partner JGA. This study provided the necessary understanding of how the generation gives and engages with nonprofit organizations.
This year Achieve, with partner the Case Foundation, is hosting another virtual conference, MCON, to hear directly from organizations on how they are engaging Millennials and to understand how experts in the field are advising nonprofits nationwide on creative Millennial involvement.
What better way to learn about the generation than through the next generation of conferences?
I’m one of the bloggers and I will be covering a session called “Leveraging Peer Influence” with Paull Young, Charity Water and Holly Ross, NTEN. The description.
Peer influence is the driving force behind some of the most successful fundraising and advocacy campaigns we see today. This session will feature examples from organizations building movements to engage Millennial through their peers, friends, and social networks.
For your chance to win a free pass, leave a comment that answers the question: Why is it important to engage Millennials inside and outside your organization.