Attention Data Nerds: The Mobile Mindset Study and More | Beth’s Blog

Attention Data Nerds: The Mobile Mindset Study and More

Mobile

Source: Mobile Mindset Study

Two excellent sources for stats on how mobile use in the US has become more pervasive.    American’s are no longer tethered to their desktops to use the Internet, especially social media.   The Mobile Mindset Study, a new survey from mobile security developers Lookout using data commissioned from Harris Interactive, has found that three out of five smartphone owners in the U.S. do not go for more than one hour without checking their devices.

The summary:

Here’s the topline summary:

Smartphones are essential to our lives.

  • We constantly connect. Nearly 60% said they don’t go an hour without checking their phone. Younger folks were the most addicted: 63% of women and 73% of men ages 18-34 say they don’t go an hour without checking their phones.
  • Our connection never sleeps. 54% said they check their phones while lying in bed: before they go to sleep, after they wake up, even in the middle of the night.
  • We need access everywhere. Nearly 40% admit to checking their phone while on the toilet.

We sometimes break rules of etiquette to stay connected.

  • We act rudely. 30% admitted that they check their phones during a meal with others.
  • We take risks. 24% said they check their phones while driving.
  • We behave inappropriately. 9% said they check their phones during religious services at a house of worship.

We have emotional reactions and concerns when we do not have our phones.

  • 94% are concerned about losing their phone.
  • 73% say they felt panicked when they lost their phone.
  • 38% are most concerned about the cost & hassle of replacing a lost phone.

This is not the only study that tells us that mobile is not a fad and is here to stay.  The good folks at Hubspot have also done a round up of mobile stats, 23 Eye-Opening Mobile Stats.

This is a double-edged sword for nonprofits.    The opportunity is there to better serve your audience and stakeholders by integrating mobile into your overall strategy.   But, being productive with a device that can connect to the Internet anytime, anywhere is going to require good mindfulness skills as described by Howard Rheingold in his new book.

How are you training yourself to be mindful at work with mobile, social, and online work so that you’re getting things done and not getting distracted?

 

5 Responses

  1. The world keeps on changin’ ! Another great resource on mobile and how we’re using it to communicate came out this week. MailChimp released this report on email and mobile usage (http://mailchimp.com/resources/guides/html/email-on-mobile-devices/) It includes information on behaviors and usage along with best practices. Super helpful.

  2. [...] Attention Data Nerds: The Mobile Mindset Study and More Two excellent sources for stats on how mobile use in the US has become more pervasive.    American's are no longer tethered to their desktops to use the Internet, especially social media.   The Mobile… [...]

  3. Johnny Kraps says:

    This post reminded me of an article I read on mashable.com today. It said more employers are not caring if their workers come in late because of smart phones. Most people start answering emails before breakfast and can now do the majority of their work from home leading to the increased flexibility.
    http://mashable.com/2012/06/25/coming-in-late-study/

  4. [...] do not go more than one hour without checking their devices, according to the Mobile Mindset Study (hat tip: Beth Kanter). Further, the study says that 63% of women and 73% of men ages 18-34 don’t go an hour without [...]

  5. [...] not alone. A whopping 54% of U.S. smartphone users said they check their phones while lying in bed; before they go to sleep, after they wake up, even [...]

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