2 Strategies for Overcoming Common Fundraising Challenges All Nonprofits Face [Infographic] | Beth’s Blog

2 Strategies for Overcoming Common Fundraising Challenges All Nonprofits Face [Infographic]

Fundraising

Note from Beth: As we head into the home stretch of the giving season, there are lots and lots of wonderful holiday giving campaigns and plenty of fundraising data to guide strategy.  Frank Barry offers this guest post with some advice about how to succeed with nonprofit fundraising in 2013.

2 Strategies for Overcoming Common Fundraising Challenges All Nonprofits Face [Infographic] – Guest Post by Frank Barry

End of year fundraising is in full swing, but with 2013 right around the corner most nonprofits are balancing their biggest fundraising push with putting plans in place to kick off the new year with a bang.

Good planning always takes into account risks or challenges that could prevent you from reaching your goals as well as strategies to overcome those risks.

What challenges do nonprofits face? According to the State of the Nonprofit Industry (grab the full report here) nonprofits face four common challenges:

  • Increased demand for services
  • Flat or decreased fundraising
  • Greater scrutiny from donors
  • Consistently changing technology landscape

Two of the challenges are directly related to fundraising with a third (fundraising technology) that’s at least partially related. So how do you, as a nonprofit looking to start the year off right, put plans in place to overcome these challenges. Here are two simple ideas I’d like you to think about as you close out 2012.

Multi-Channel Fundraising = Optimism

As you can see, nonprofits that implement fundraising strategies that include multiple channels have a lot more confidence in their ability to raise the funds they need to deliver on their mission. Telephone, events, Facebook, Twitter, direct mail, website, mobile, in person, peer-to-peer, etc. should all be part of your 2013 fundraising strategy.

You won’t use every tactic in every campaign, but over the course of the year you should have used multiple channels to raise money. Relying on direct mail alone isn’t going to cut it anymore.

Oh, and those who implement multi-channel fundraising strategies that take online donors to offline channels see up to 3X better fundraising results.

Question: How do you plan on using a multi-channel fundraising approach in 2013?
Mobile Fundraising = Growth

If you’re not growing you’re dying. Right? Lou Holtz put it this way – “In this world you’re either growing or you’re dying so get in motion and grow.”

The truth behind the old adage is as true for plants as it is for fundraisers. If you don’t learn new techniques, try new things and evolve your fundraising skills you’re going to, to put it bluntly, die (i.e. become ineffective at raising money).

Growing as a fundraiser means embracing new technology and leaning how to infuse your fundraising strategies with mobile elements. It may not be a huge channel today, but in ten years it could be one of the biggest – you just don’t know what’s going to happen.

Here are a few interesting stats on how nonprofits plan on adopting mobile in 2013:

  • Over 1/3 of nonprofits plan on using at least one mobile tactic as part of their fundraising strategies
  • Nearly half of nonprofits will be using QR codes
  • 26% of nonprofits plan on using SMS
  • 2/3 of nonprofits plan on having a mobile optimized website
Question: How do you plan on using mobile fundraising in 2013?

Check out the full 2012 State of the Nonprofit Industry INFOGRAPHIC

Your Turn
How do you plan on overcoming the four common challenges and growing your fundraising strategies in 2013?

Frank Barry is a Sr. Digital Marketer at Blackbaud and blogs at npNGAGE. He digs helping nonprofits excel at digital marketing, social media and online fundraising. Follow him on Twitter @franswaa.

8 Responses

  1. [...] So how do you, as a nonprofit looking to start the year off right, put plans in place to overcome these challenges. Here are two simple ideas I’d like you to think about as you close out 2012.  [...]

  2. Alex M says:

    Love infographics! Thanks for sharing the strategies and info :) -A

  3. Beth says:

    Alex, glad you enjoyed Frank’s guest post. I noticed that you are in Australia. Where? I’ll be there in May to keynote Connecting Up http://www.connectingup.org/conference/connecting-up-2013-program

  4. Thanks for the great post, Beth. The best part about implementing multi-channel strategies is that if you’ve never done anything in that channel, you could be attracting an entirely new audience – just starting out in a channel should generate some strong interest if done right. We are definitely looking at adding some more media to the mix.

    In addition, we are looking at diversifying our donors, demographically. Another reason why multi-channel will help – especially with the age factor. If we keep typecasting our donors, then we will never broaden our base.

    Keep up the great work, Beth – the sector can really use your wisdom right now!

    Rickesh

  5. Trish says:

    Great infographics! They really help info burn into my brain. The multi-Channel Strategies reminds me about some research I’ll be doing soon regarding non-profit revenue streams that involve selling a product or service. Can you think of any good books, articles or resources?

  6. [...] Beth Kanter – 2 Strategies for Overcoming Common Fundraising Challenges All Nonprofits Face [Infographic] [...]

  7. [...] End of year fundraising is in full swing, but with 2013 right around the corner most nonprofits are balancing their biggest fundraising push with putting plans in place to kick off the new year with a bang. Good planning always takes into account risks or challenges that could prevent you from reaching your goals as well as strategies to overcome those risks.  [...]

  8. Jerry says:

    Hey Beth! Great Blog
    I read your book and enjoyed it.