Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success.
The National Day of Unplugging is a 24 hour period – running from sunset to sunset – and starts on the first Friday in March. The project is an adaption of the ancient ritual of carving out one day per week to unwind, unplug, relax, reflect, get outdoors, and connect with loved ones.… Read More
Recognizing remarkable creativity and effectiveness by non-profits across the globe, the John D. and Catherine T. MacArthur Foundation named 13 organizations as recipients of the MacArthur Award for Creative and Effective Institutions. The Award, which recognizes exceptional grantees and helps ensure their long-term sustainability, provides each organization with up to $1.5 million, depending on the size of its budget.… Read More
Most of think about infographics as part of our marketing and communications tool box. Therefore, we want an end product that looks good, professional, and captures attention and if we lack graphic design chops we turn to in-house graphic designers or hire professional designers.. … Read More
The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. You have to do it one component at a time . The first and most important component is identifying success or the most important result and linking the right “Key Performance Indicator” or data point that you will collect along the way to understand if you are making progress toward your goal. … Read More
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