The After Action Review is a reflective practice that can be used for anything, but I find it especially valuable for social media pilots and experiments. The After Action Review (AAR) is a structured way to capture the lessons learned from any project, with the intent of improving future performance. … Read More
Last month, I had the pleasure of doing a session on Content Curation called “What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good?” Robin joined me on Skype all the way from Rome. One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools. … Read More
Generosity Day is an effort to rebrand Valentine’s Day – and make it about love, connection, and well generosity.
We’re rebooting Valentine’s Day as Generosity Day: one day of sharing love with everyone, of being generous to everyone, to see how it feels and to practice saying “Yes.” Let’s make the day about love, action and human connection – because we can do better than smarmy greeting cards, overpriced roses, and stressed-out couples trying to create romantic meals on the fly.
“Listening” or tracking what people are saying about your brand or issue has always been hailed at the first most important step in building your social media or network strategy. Listening is the process tracking brand mentions or related key words and transforming a “river of noise” into insights that allow you to make decisions. … Read More