Beth Kanter's Blog - Part 122

Book: Cause Marketing for Dummies

Books

Joe Waters, who writes the Selfish Giving Blog, has published a book, Cause Marketing for Dummies and was kind enough to send me a copy.  I have not finished reading the whole book cover to cover, word for word but I did have a chance to read a couple of chapters.… Read More

How Can Nonprofits Switch to a Data-Informed Culture?

Capacity, Measurement, Organizational Culture

I’ve been reflecting on why some nonprofits do a better job of  measurement and learning, while others do not.  What is the difference?  It comes down to organizational culture.   The nonprofits that embrace measurement have a data-driven culture.  That is they make decisions based on meaningful data, rather than solely by gut.… Read More

Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Conferences

The  SXSW Interactive Festival (scheduled March, 2012 in Austin, Texas) is a mega huge social media industry event.  The final program is selected through a combination of an open submission and voting process.   The process has opened – so you can browse and vote  for the nonprofit panels you think are worthy of being on the program until September 2, 2011.… Read More

Guest Post: Hashtags Are Like #Snowflakes

Fundraising

Note from Beth: You’ll find some good tips from David and Ehren on how to leverage their platform.    I’d like to emphasize one of their points –  ”measure – experiment-measure.”      Not every nonprofit is born with the “data driven gene.”    One way your organization can begin to create a culture of measurement and learning is to always be piloting with small projects.    

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Where Should You Invest Your Time: Google+, Search, or Email?

ROI, Strategy

Yesterday on Google +,  John Haydon made a provocative  statement:   “It’s a big mistake to say that nonprofits should wait on Google +”

Like my colleague, Geoff Livingston, I disagree with that statement or hoping on bandwagons.   I said as much in a recent Chronicle of Philanthropy Podcast with Alison Fine.… Read More