Beth Kanter's Blog - Part 124

Book: A Great How-To On Creating Social Content

Books, Content

I picked up a copy of  Content Rules by Ann Handley and CC Chapman and could not put it down.    The books shares the secrets to creating good content on social channels that engages your audiences.   They offer principles, how-to steps and tips, and case studies.… Read More

Facebook Custom Landing Tabs + Measurement = Best Practice

Tips, Tools and Tactics

 

Facebook Custom Landing Tabs + Measurement = Best Practice

Why:  Custom Landing Tabs

The default welcome page for your Facebook Page is your wall.   There is a more inviting welcome mat. Facebook landing pages give people reasons to like your page.  … Read More

Want Social Media Results? Learn How To Use Data for Decisions

Measurement

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches.   I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media.   … Read More

Show Your Mama Some Love

Movement Building, Storytelling

Show some love in the next fews at To Mama With Love, a creative social fundraiser that leverages the emotional connection we feel with our own mothers or our own pride of being a mom.  Epic Change is inviting everyone to participate in an online collaborative art project to honor moms around the Globe.… Read More

Book: Nonprofit Management 101

Books

Theory informs practice.  Practice informs theory.     You need both.  The best how-to books out there combine them.  A book that is all  concepts and theory, makes it hard to apply the information in the real world.   But, if the book is just a collection of disconnected tips, then you run the risk of implementing with out strategy.  … Read More