Beth Kanter's Blog - Part 125

How To Make Measurement Fun!

Failure, Measurement

Last week I wrote about nonprofit “measurement malaise” that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun?  In response, Jono Smith said that was like asking how to make going to the dentist fun!… Read More

Social Media for Nonprofits Conference Series Launches in SF

Promotions

On June 29,  I’ll be participating at conference in San Francisco called Social Media for Nonprofits that launches  a seven-city conference event focusing on answering the question:  “How can resource-strapped community-based organizations seize the opportunities presented by this new landscape?”

The full-day conference is all about practical tips and tools for fundraising, marketing and advocacy. … Read More

How Networked Nonprofit Use Facebook SMARTly

Tips, Tools and Tactics

My Facebook page is a focus group or channel for research.   It helps me to understand the questions, concerns, and everyday context of many nonprofits that want to embrace emerging media like social or mobile and to design and build peer exchange programs or Train-the-Trainers programs.… Read More

Does Your Nonprofit Organization Have Measurement Malaise?

Measurement

Malaise  is a feeling of general discomfort or uneasiness, of being “out of sorts.”   Lately, I’ve been hearing about  “measurement malaise” infecting nonprofits and not just social media measurement.   Maybe it is the feeling that measurement requires data collection and that will cause even more information overload  and why we put the task on the organizational back burner.… Read More

What is your nonprofit supporter’s decision journey in age of information overload?

Measurement, Research Studies, Strategy

 

Yesterday,  I blogged about the  ”Valid Metrics Framework” from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign.   The framework uses actions and results across a continuum that based on the marketing funnel or AIDA framework.  … Read More