Beth Kanter's Blog - Part 125

What is the Secret to Extending the Life of your Content?

Content Curation

Hubspot points to a recent study from Bit.ly about the shelf life or how long a link stays alive before people stop engaging with it.     It offers an estimate as follows:

  • 2.8 hours on Twitter
  • 3.2 hours on Facebook

According to the post, it  suggests that what’s most important for content shelf life is the quality of the content shared, not where it is shared.… Read More

Campus Party H4SB — Hacking for Something Better Coming to US in 2012

Conferences

 

Note from Beth: My colleague, Daniel Ben-Horin, from TechSoup Global has been in the nonprofit technology for decades.   He has seen it all.   But when he gets excited about an activity that could benefit the nonprofit technology sector,  I listen.      

Read More

Tweet To Donate to Fire Victims in Texas

Fundraising

I’m in Austin, Texas to deliver a keynote at the Texas Nonprofit Summit:  Leading the Charge for Change.   (Check out their social media dashboard to get a sense of the discussion).   While flying over Texas, I could see smoke rising and could imagine the devastation taking place down below.   … Read More

Data-Informed, Not Data-Driven

Measurement, Organizational Culture

I saw an interesting post from Eric Petersen called “The Myth of Data-Driven Business” by way of KD Paine’s blog.   It caught my eye because we’ve working on a chapter about  how nonprofits can make the shift to a “data-driven culture.Read More

Charity:Water Sends Personal Video Thank Yous

Fundraising

Four years ago,  charity:water launched its September birthday fundraiser where it asked its supporters and friends to give up their birthdays and ask for donations instead of gifts.

Every year, the fundraising campaign involved more people and successfully raised more money using social fundraising tactics and channels.  … Read More