I’m pleased to announce that Zoetica and Network for Good have just published a new e-book called “Cause Marketing Through Social Media” written by Kate Olsen and Geoff Livingston. The eGuide identifies the key questions a for-profit company should ask before initiating a cause marketing campaign and outlines the five steps to success.… Read More
Note from Beth: Last June at the New York City book party for the Networked Nonprofit, Stephanie Strom, New York Times, moderated a discussion on the themes in the book. (Here’s a recording by Mike Johnson). Vince Stehle asked a great question about how nonprofits might use some of the ideas in the book to engage their networks around Net Neutrality.
I grew up in a small beach town on the South Jersey Shore where I spent summers swimming and building sand castles. A deep appreciation for the ocean and beach is in my DNA. My father (photographed above) was a life guard, swimmer, and one of the first to take up surfing in the early 1960′s on our beach. … Read More
I must use the It’s Not the Size of the Gift platform to raise $1,937 by 5pm EST Friday, October 1st, and I can only promote it over social media networks.