Christian Canter is the development director for Shelter Network, an agency that provides housing and services for homeless families and individuals. As part of my work as Visiting Scholar at the Packard Foundation, I’ve had an opportunity to work with him on social media strategy. … Read More
I’m pleased to announce that Zoetica and Network for Good have just published a new e-book called “Cause Marketing Through Social Media” written by Kate Olsen and Geoff Livingston. The eGuide identifies the key questions a for-profit company should ask before initiating a cause marketing campaign and outlines the five steps to success.… Read More
Engagement, Guest Post, Networked Nonprofit
Note from Beth: Last June at the New York City book party for the Networked Nonprofit, Stephanie Strom, New York Times, moderated a discussion on the themes in the book. (Here’s a recording by Mike Johnson). Vince Stehle asked a great question about how nonprofits might use some of the ideas in the book to engage their networks around Net Neutrality.
I grew up in a small beach town on the South Jersey Shore where I spent summers swimming and building sand castles. A deep appreciation for the ocean and beach is in my DNA. My father (photographed above) was a life guard, swimmer, and one of the first to take up surfing in the early 1960′s on our beach. … Read More
My colleague, Clay Lord, Theatre Bay Area told me about a bet that the communications manager is having with the director of development. Here’s the bet:
THE BET:
I must use the It’s Not the Size of the Gift platform to raise $1,937 by 5pm EST Friday, October 1st, and I can only promote it over social media networks.
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