Beth Kanter's Blog - Part 131

How Networked Nonprofit Use Facebook SMARTly

Tips, Tools and Tactics

My Facebook page is a focus group or channel for research.   It helps me to understand the questions, concerns, and everyday context of many nonprofits that want to embrace emerging media like social or mobile and to design and build peer exchange programs or Train-the-Trainers programs.… Read More

Does Your Nonprofit Organization Have Measurement Malaise?

Measurement

Malaise  is a feeling of general discomfort or uneasiness, of being “out of sorts.”   Lately, I’ve been hearing about  “measurement malaise” infecting nonprofits and not just social media measurement.   Maybe it is the feeling that measurement requires data collection and that will cause even more information overload  and why we put the task on the organizational back burner.… Read More

What is your nonprofit supporter’s decision journey in age of information overload?

Measurement, Research Studies, Strategy

 

Yesterday,  I blogged about the  ”Valid Metrics Framework” from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign.   The framework uses actions and results across a continuum that based on the marketing funnel or AIDA framework.  … Read More

How To Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Measurement

 

Last week public relations and measurement professionals met in Lisbon for a  Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications).   Of interest, was an workshop that was designed to begin setting the standards in social media measurement co-facilitated by KD Paine, an expert in communications and social media measurement.  … Read More

Is Measuring Your Facebook Edgerank Useful?

Engagement, Measurement

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions, there have been questions about Edgerank and colleague Devon Smith has been experimenting.   What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page?    … Read More