Note from Beth: A few weeks ago, I suggested that nonprofits stop using the phrase “ROI” or questions like “What’s the Return?” and ask “What’s the Change?” I had a quick chat with Claire about this idea and invited her write a guest post to celebrate the launch of her new book, Twitter for Good – which is filled with great insights and practical advice about making Twitter power your nonprofit’s mission.
Your numerical data can tell stories, but can stories be data that leads to continuous improvement? Do numbers only matter?
There are lots of debates in the amazing world of measurement and learning.
The only valid data is quantitative data
Real time analysis is not useful because it is drive by analysis
Make data-driven decisions only, don’t trust your gut ever
Only measure impact, not process
And so it goes ……
Yesterday I came to the conclusion that it isn’t an either/or, but a both/and. … Read More