Beth Kanter's Blog - Part 134

When Is One Million Fans on Facebook Worth More Than A Million Bucks?

Measurement, Tips

HSUS Director of Emerging Media Carie Lewis Celebrates

Answer:  When they are engaged and ready to take action for you!

Earlier this month. the Humane Society of United States reached 1 million fans on its Facebook Page.   Says Carie Lewis, director of Emerging for the HSUS, “Although we prefer not to focus on numbers as a measurement of social media success, one million fans is a huge landmark that we are celebrated with our online community.”   We know that animal welfare nonprofit rule on Facebook, but how did HSUS do this?  … Read More

24 hours, millions of dollars, thousands of nonprofits—What gives in Minnesota?

Fundraising, Guest Post

Note from Beth: Last week, Washington, DC held its first ever Give to the Max Day where 1300 nonprofits were fundraising and experimenting with social media tools and raised over $2 million in 24 hours. The campaign was modeled after the grand daddy of match days that happens throughout the entire state of Minnesota.

Read More

How To Recognize Great Content Curation: Curating Curators


(Thanks to Giuseppe Mauriello for finding this deck)

Dilbert characters are talking about content curation..    Scoop.It one of the premiere content creation tools is now out beta.   In my own curation of content, I’m discovering many more content curators out there.  … Read More

Google + Nonprofit Brand Pages


Why does Google +  launch new stuff when I’m on a book deadline!!   The long awaited brand pages on Google + are here.    I put a post out on Google + asking what nonprofits had set up pages and was able to identify 88 from all the responses and placed them in a open circle here.… Read More

Nonprofit Social Media Mavens Are Curators of Metrics


I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. Peterson is the founder and senior partner.  The book is wonderful and before I share some of what I learned I have to tell you a story.… Read More