Beth Kanter's Blog - Part 135

How To Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Measurement

 

Last week public relations and measurement professionals met in Lisbon for a  Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications).   Of interest, was an workshop that was designed to begin setting the standards in social media measurement co-facilitated by KD Paine, an expert in communications and social media measurement.  … Read More

Is Measuring Your Facebook Edgerank Useful?

Engagement, Measurement

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions, there have been questions about Edgerank and colleague Devon Smith has been experimenting.   What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page?    … Read More

Orchestras, Musicians, The Concert Experience, and Social Media

Organizational Culture, Social Media Policy

I’ve been at the League of American Orchestras Conference.  Yesterday, I had the pleasure of co-facilitating a half-day “Digital Strategies” seminar with Vince Ford, Director of Digital Media from the New York Philharmonic and leading a peer session for major orchestra marketing staff and youth orchestra executive directors with Makala Johnson who does Social Media for the Mayo Clinic.… Read More

Can Collective Community Action Lead To Fundraising Success?

Fundraising

In April,  the Knight Foundation and Monitor Institute published a new report called “Connected Citizens” that looks at the impact of networks on communities, and asks, what do these emerging networks mean for community change?

The report was filled with examples, but more and more are coming to life everyday.  … Read More

Book: We First: How Brands & Consumers Use Social Media To Build A Better World

Books, CSR

Simon Mainwaring’s new book,  We First, launches this week.    It is a book about how connectedness through social networks can help satisfy the needs of business bottom line and a healthy, sustainable planet.     The book offers a new marketplace model that is not drive by “me first” corporate greed, but how corporations can leverage social media to build a better world and earn consumer goodwill and loyalty.… Read More