I’m a list maker! I keep to do lists, mega to do lists, grocery shopping lists, lists of restaurants and movies, and you get the picture. There is something zen about making a list – it clears my mind and it is very satisfying to cross things off your list or it saves times because you have a place to start. … Read More
Last spring at the “Advancing Social Media Measurement for Foundations” meeting convened by Robert Wood Johnson Foundation, practitioners from social media, measurement, evaluation, programs, communication, and philanthropy worked on a synthesis of these disciplines to address measurement. It struck me, that although we do usually think about measuring and learning to improve campaigns and program that integrate social media and networks, if done correctly it is essential outcome-based evaluation and KD Paine and I briefly touched on this on our book, “Measuring the Networked Nonprofit.”
So, I’m very curious about what is next the generation of evaluation?… Read More
Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “Measuring the Networked Nonprofit,” winner of the 2013 Terry McAdam Nonprofit book award.
Note From Beth: The cartoon above is from my book, “Measuring the Networked Nonprofit,” and was alluding to what I call the “Cute Animal Theory” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel.
According to a recent survey by OTX, 43% of respondents say they have shared content on social media sites because it is funny. And the reasons are not a mystery — people remember how you make them feel and making them chuckle, giggle, and laugh reduces stress and makes people feel good. … Read More
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