On Tuesday,Dec.3rd, the GivingTuesday logo was blazing in neon on Times Square. The hashtag, #GivingTuesday, was trending on Twitter. As some nonprofit insiders complained, #GivingTuesday is making too much noise. And indeed it did:
- The #GivingTuesday hashtag was used 269,000 times in the 24 hour December 3 period, (as well as 406,000 times in the last 7 days, and 514,000 times in the last 30 days).