Beth Kanter's Blog - Part 24

#FacebookAdGrants: What Nonprofits Need More Than a Facebook Donate Button

Fundraising

Over the years,  I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively.   During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?”   The answer is always something along the lines of “We are giving the platform to nonprofits to use for free.”       Earlier this week, in line with that CSR strategy, Facebook announced that it was rolling out a “Donate Button,”  a feature that would allow Facebook users to make a donation to a nonprofit from the brand page and in posts that shared in the newsfeed.    … Read More

How Nonprofits Get Significant Value from Content Curation

Content Curation

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “Lean Content” events in San Francisco.   The topic is “The Unanticipated Benefits of Content Curation for Nonprofits.”   Content curation is sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network.  … Read More

The Photo that Was Worth 25,000 Shares

Content

Note from Beth: Earlier this month,  I posted shared an article mentioning a warning from Facebook to Page Admins:  Your organic reach will decline.    I asked fans if they thought paid reach will become a standard part of their strategy.  

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My Conversation With Eric Ries on the benefits of Lean Start Up Principles for Nonprofits

Books, Lean Impact

A few months ago, Eric Ries and his team invited me to cover the The Lean Start Up Conference this week.   With over 1,500 attendees and a line up of inspiring and diverse speakers,  I walked away with an even stronger feeling that Lean Start Up principles are not just  for scrappy tech start ups, that many industries can benefit – including nonprofits.… Read More

If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Content

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit:  Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara.   One of the fun exercises I facilitated  is a “Fishbowl” where a small group of  participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition.

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