Guest Post by Kivi Leroux Miller
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Kivi Leroux Miller has just launched a book, Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media.
Guest post by Patti Anklam
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Guest blogger, Patti Anklam, author of Net Work: A Practical Guide to Creating and Sustaining Networks at Work and in the World, explores the role of organizational leadership in a network world. This post is part of a series of articles exploring topics related to network leadership hosted by Leadership for a New Era or LNE, a collaborative research initiative launched by the Leadership Learning Community (http://leadershiplearning.org/) in 2009.
Earlier this month, I had an opportunity to attend Microsoft’s “Accelerator Summit,” a day of conversation with Microsoft employees, partners, academics, journalists, and bloggers about their corporate citizenship program. Their strategy focuses on technology and partnerships that can accelerate systemic on the ground social change and economic issues.… Read More
Actionable listening on social media channels means transforming a “river of noise” into insights that are actionable. That is, you gain insight, can make a decision, or do something. Listening can help your organization craft conversation starters, figure out how to best start engaging, identify social content that you can incorporate into your content strategy, identify potential brand ambassadors, or address a potential crisis early in the game.… Read More