This must-read editorial by Jake Shapiro, the CEO of PRX, (the company behind the popular This American Life iPhone and Public Radio Player apps, argues that Apple’s policy barring solicitation of donations by nonprofit groups is a cop-out and blocks a major revenue stream for public radion (and other nonprofits)—whose content enhances the value of Apple’s devices.… Read More
Guest Post by Kivi Leroux Miller
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Kivi Leroux Miller has just launched a book, Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media.