Beth Kanter's Blog - Part 28

Digital Analytics Basics: Free Online Academy from Google

Measurement, Self-Directed Learning

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free.    While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use.  … Read More

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Strategy

Save the Children’s Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children.  As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations.  … Read More

Lists As Part of Your Content Strategy: A Short List of Tips and Tools

Content, Content Curation

I’m a list maker!  I keep to do lists, mega to do lists, grocery shopping lists, lists of restaurants and movies, and you get the picture.     There is something zen about making a list – it clears my mind and it is very satisfying to cross things off your list or it saves times because you have a place to start.  … Read More

Next Generation Evaluation: Embracing Complexity, Connectivity, and Change

Conferences, Measurement

Last spring at the “Advancing Social Media Measurement for Foundations” meeting convened by Robert Wood Johnson Foundation, practitioners from social media, measurement, evaluation, programs, communication, and philanthropy worked on a synthesis of these disciplines to address measurement.  It struck me, that although we do usually think about measuring and learning to improve campaigns and program that integrate social media and networks, if done correctly it is essential outcome-based evaluation and KD Paine and I briefly touched on this on our book, “Measuring the Networked Nonprofit.”

So, I’m very curious about what is next the generation of evaluation?… Read More

The Best Times To Post To Social Media: Introducing the Burrito Principle

Conferences

Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “Measuring the Networked Nonprofit,” winner of the 2013 Terry McAdam Nonprofit book award.  

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