Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping.… Read More
Note from Beth: Last week I was in New Orleans for the National Assembly of State Arts Councils meeting. I facilitated a peer session with Public Information Officers and a Mini-Workshop on managing and measuring a social media presence. We covered strategy, especially identifying audiences through personas and key objectives.
Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” or variations “Is X social channel worth it for our organization?” or “With limited time and resources, what social channels make sense to invest in?” This is one of the questions that is hard to answer with a sound byte of clever, easy advice. … Read More
In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “Social CEOs Award” after being inspired by LinkedIn’s top 30 social CEOs list. Through their research, they have found that there is tremendous benefit for nonprofit brands when their CEO does social right: