cambodia | Beth's Blog - Part 30

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What is your nonprofit supporter’s decision journey in age of information overload?

 

Yesterday,  I blogged about the  “Valid Metrics Framework” from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign.   The framework uses actions and results across a continuum that based on the marketing funnel or AIDA framework.  … Read More

How To Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Last week public relations and measurement professionals met in Lisbon for a  Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications).   Of interest, was an workshop that was designed to begin setting the standards in social media measurement co-facilitated by KD Paine, an expert in communications and social media measurement.  … Read More

What the Research Says About Increasing Facebook Engagement

This post summarizes some findings from a  recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page.   I also tested some of the tips suggested by the research.   … Read More

Webinars: Designing Effective Learning Experiences

If you deliver training on webinar platforms, you  need to understand how people learn.  The content is important, but it is only half of the instructional design task.   This post summarizes some learning research and offers some tips for delivering effective webinars.… Read More

Social Media, Foundations, and Grantees: What Works, What Doesn’t?

This week I attended Center for Effective Philanthropy’s  conference “Better Philanthropy: From Data to Impact” where I participated on a panel about social media, foundations, and grantees.   Vincent Stehle moderated and other panelists included Paula Goldman, Omidyar Network,  Jacob Harold, Program Officer, The William and Flora Hewlett Foundation, and Travis Manzione, Director of Assessment Tools for CEP.… Read More