Is your nonprofit’s executive director or CEO a thought leader? Thought leaders drive conversations – online and off, influence others, and shape perceptions in their field. They are the respected voices who others turn to understand sector social change issues.
Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media, and policy makers. … Read More
I’m facilitating and presenting on a panel session at the Opera America National Conference taking place in San Francisco this week with Guillaume DeCugis, CEO of Scoop.It and Sean Waugh, San Francisco Opera. The session will share a wide range of free and low cost tools for implementing an organization’s content strategy as well as group and personal productivity.… Read More
Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies. One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” One option: Use quotes.… Read More