Beth Kanter's Blog - Part 48

Treat Your Social Media Measurement Like A 6th Grader’s Science Fair Project!

Experimentation, Measurement

Note from Beth: Both my kids have worked on projects for their school’s science fair.   They follow the scientific method which includes coming up with hypothesis question, collecting data, analyzing results, and getting insight to their questions.   My daughter’s project involved testing different potting soils to see one was better for seed germination.  

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Does Your Organization Have Social Media Guidelines for All Staff?

Organizational Culture

One of the basic tenets of my first book with Alison Fine, “The Networked Nonprofit,”  was that everyone in the organization participates in social media from the executive director on down – not just the “social media person.”   Having staff use social media as part of their work can extend the organization’s network and increase the organizational comfort level through regular practice.  … Read More

Social Media Is About Engagement With A Purpose and How To Measure It

Measurement

A few days ago, my colleague Suzanne Walsh, shared a tweet with me that pointed to a blog post titled, “Social Media Is Not About Engagement?” from Bundlepost (a social media productivity tool).   I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW.  … Read More

RIP Google Reader: Don’t Scream Who Moved My Cheese, Pivot Your Reading

Google, Reflection

This past week, Google announced that it would close Google Reader on July 1st.    Nonprofit technology colleague Nancy Schwartz shared that link and it prompted a lot of angst for many who had grown dependent on this free software.   More than 125,000 people signed this online petition at Change.Org and lists of alternatives to Google Reader started popping up like this one from Lifehacker and list.ly.  … Read More

SXSW 2013: Measurement and Making Sense of Your Data

Measurement

This is the last post in a series of post about my experience at SXSW.   This post summarizes the sessions I facilitated or participated in related to “Measuring the Networked Nonprofit,” which included a book signing, panel discussion in the Beacon Lounge, and a workshop with co-author KD Paine.… Read More