Beth Kanter's Blog - Part 50

Cheap and Cheerful Audience Analysis for Nonprofits

Guest Post

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?”   My answer is:  ”Don’t ask me, ask your audience.”   That to say that you need to know your audience and how they get their information.  

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How To Easily Repurpose Your Content for Social Channels

Content, Visual

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently.    Optimizing your content for social channels does not have to be labor intensive.  … Read More

Measurement Wisdom for Nonprofits from Bill Gates

Measurement

Last week, Bill Gates’ 2013 Annual Letter highlighted the power of data and measurement to help lift the world’s most needy up from poverty.     I heard about it from several tweets asking me if he had read “Measuring the Networked Nonprofit” and colleague, Marion Conway, wrote a great summary of the letter which was also available in an interactive format on the web.… Read More

Liberating Nonprofit Data for Greater Impact

Measurement

Note from Beth: In a report entitled Information for Impact: Liberating Nonprofit Sector Data, authors Beth Novek and Daniel Goroff address the challenges of obtaining better, more usable data on the nonprofit sector to match the field’s growing importance. Information found in Form 990s, like other important data collected by governments, could potentially be far more useful if it were not only public but ‘open’ data.  

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How ACLU NJ Defines Social Media Success: The First Important Measurement Step

Measurement

When nonprofits started to read and apply our book,  ”Measuring the Networked Nonprofit,”  I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media.   I followed up with Eliza Straim (Communications Associate) and Katie Wang (Communications Director) to learn more about how they went about this first very important first step for measuring social media – defining results.… Read More